Press Releases

 

 

Contact
Laura Hirschman
(402) 437-6437
laurah@swansonrussell.com
 

Swanson Russell Receives Outdoor Channel’s 2014 Best Commercial Award 

 LINCOLN, Neb. (Feb. 5, 2015) – Facing competition from other leading national advertising agencies, Swanson Russell won 2014 Best Commercial at the Outdoor Channel’s 15th Annual Golden Moose Awards held Thursday, Jan. 22, in Las Vegas, Nevada.  

Four Swanson Russell clients were nominated for Best Commercial: Leupold & Stevens, Inc., Summit Treestands, SIG SAUER and Nosler. Two of these commercials, SIG SAUER and Nosler, were finalists. Nosler ultimately came out as the winner with “Flat Out. Lights Out.”  

The commercial, which features sophisticated computer-generated animation, promotes the new 26 Nosler® rifle cartridge. Swanson Russell collaborated with Minnesota-based design firm MAKE on the commercial’s animation and production work.  

“The Golden Moose Awards are the pinnacle of outdoor television. To have four of our client commercials nominated is an achievement in and of itself,” said Brian Boesche, partner and chief creative officer at Swanson Russell. “We’re extremely proud that our work for 26 Nosler was selected as the ultimate winner. I want to congratulate our client Nosler, MAKE and the Swanson Russell team for this well-deserved honor.” 

The Golden Moose Awards are sponsored by the Outdoor Channel and aim to recognize superior outdoor television production. The awards ceremony was held during the National Shooting Sports Foundation’s annual Shooting, Hunting, and Outdoor Trade ShowSM and Conference. 

Founded in 1962, Swanson Russell is Nebraska’s largest marketing communications firm, with offices in Lincoln and Omaha. In addition to working with local and regional clients, the full-service agency is nationally recognized for expertise in agriculture, healthcare, outdoor recreation, construction and the green industry. For more information about Swanson Russell’s Real Connection approach to advertising, public relations, interactive and branding services, visit www.swansonrussell.com.

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Contact:
Laura Hirschman
(402) 437-6437
laurah@swansonrussell.com

 FOR IMMEDIATE RELEASE

 Swanson Russell Welcomes Vasek to Lincoln Office

BrandieV_Bio_8x10 Swanson Russell 
LINCOLN, Neb., (January 30, 2015) Swanson Russell announces the addition of Brandie Vasek to the human resources department of its Lincoln office. 

Vasek joins the Swanson Russell team as talent acquisition and development specialist. Previously, she served as recruiting coordinator at Union Bank & Trust from 2009 to 2014.  A native of Independence, Missouri, Vasek graduated from the University of Nebraska-Omaha with a bachelor’s degree in communications. 

Founded in 1962, Swanson Russell is Nebraska’s largest marketing communications firm, with offices in Lincoln and Omaha. In addition to working with local and regional clients, the full-service agency is nationally recognized for expertise in agriculture, healthcare, outdoor recreation, construction and the green industry. For more information about Swanson Russell’s Real Connection approach to advertising, public relations, interactive and branding services, visit www.swansonrussell.com.  
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Teri Hamburger to Receive AAF Omaha’s Highest Honor
January, 2015

Teri Hamburger Photo courtesy of Jan Dotzler, Dotzler Creative Arts

Teri Hamburger, executive director of the American Advertising Federation Omaha (AAF Omaha), will receive that organization’s top honor, the Silver Medal. The award will be presented during the 2015 Nebraska ADDY® Awards Show, Saturday, Feb. 21, 2015, at the Rococo Theatre in Lincoln. 

The Silver Medal is given to an AAF Omaha member who has achieved success in his or her career, has shown a consistently high degree of creative and original thinking in work endeavors, has strived to increase the stature and raise the standards of the advertising profession and has been active in civic groups, including AAF Omaha itself. 

Hamburger has been the executive director of AAF Omaha since 1996 and has worked with 18 different club presidents and literally hundreds of board members. Her list of duties is astonishing: coordination, promotion, record keeping, accounting, production, event planning and many more. In the words of AAF Omaha Chairman of the Board Michael Johnson, “Teri Hamburger is the heart and soul of AAF Omaha. Frankly, it’s hard to imagine the organization without her. Not only is she a brilliant coordinator, planner and marketer, Teri is one of the most gracious, sincere and delightful people you’ll ever meet. To say that she’s beloved by the members of our club is an understatement.” 

Hamburger’s work history includes time as the director of catering for Swanson Corp., catering manager of Omaha’s Best Western New Tower Inn and manager of the Pepper Mill restaurant in North Platte. Her involvement in the community is just as impressive as her professional resume. She is an active member of St. Margaret Mary Church, past president of the parish’s day school Home & School Association and a volunteer at Film Streams. This fall, Hamburger organized a coat drive for Heartland Hope Mission. In the past, she has served on the board of directors of the Omaha Women’s Chamber of Commerce and the Omaha Restaurant Association, as well as chairwoman of Share Our Strength/Omaha Chapter. In 1992 Hamburger was named a YWCA Woman of Distinction. 

About AAF Omaha

For 110 years the American Advertising Federation Omaha has served as a unifying voice for advertising in the Omaha/Council Bluffs metropolitan area, advocating the rights of advertisers by helping educate policymakers, the news media and general public on the value advertising brings to the well-being of the community. AAF Omaha fosters the highest standards of practice and works to cultivate the industry’s present and future leaders. AAF Omaha has been honored on the district and national levels by the American Advertising Federation (AAF) for its work in advertising education, communications, diversity, government relations, club management, programs, membership and public service. For more information, visit www.aafomaha.org.

ADDY® Awards Show

The Nebraska ADDYs® annual event, which is open to the public, honors advertising and public relations work in the Greater Omaha, Council Bluffs and Lincoln areas and is the first step to potential regional and national advertising honors. The awards will be held at Lincoln’s Rococo Theatre on Saturday, Feb. 21, 2015. Advertising entry viewing begins at 6 p.m. with dinner at 7 p.m. followed by the awards presentation. Tickets are $60 per person and can be obtained by calling 402-561-6625.

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November 7, 2014
Swanson Russell Gains Laboratory Management Partners, Inc., as New Client

Laboratory Management Partners, Inc. (LMP) has selected Swanson Russell to lead a re-branding effort. Based in Memphis, Tenn., LMP is the largest agricultural and environmental soil testing company in the United States, with facilities across the country.

“Soil fertility and environmental testing is becoming increasingly important to growers as they continue to be good stewards of the land and implement precision ag practices,” said Steve Johnson, Swanson Russell vice president/account supervisor. “We are pleased to work with a leader in this market and help LMP communicate their services to customers and prospects.”

LMP was created when A&L Analytical Laboratories, Inc., merged with Environmental Testing and Consulting, Inc., both founded in 1971. Swanson Russell was selected for its marketing communications knowledge and expertise in the agriculture industry. Swanson Russell will assist with a new brand launch, and develop a brand architecture system as well as an integrated communications plan.

For more information about LMP, visit www.lmpcorp.com.  

Contact:

Samantha Gerken
(402) 437-6064
samanthag@swansonrussell.com

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October 22, 2014
2015 brandkind: inviting nonprofits to apply!


David Day Press Release Oct 22 2014

 

 

 

 

 

 

 

 

 

 

In 2013, dda launched its first annual bandkind initiative by selecting a nonprofit partner for the 2014 calendar year, brandkind is our way of giving back to the community we love by donating the whole nice yards of our collaborative brand process – from strategic discovery through creative activation – to one organization each year. So far, so…awesome!

As we wrap up and roll our Douglas County Historical Society’s stunning new brand identity over the next several months, we are thrilled about the friendships we’ve formed, the results we’re already seeing, and the opportunity to start it all over again in 2015. (Keep an eye out for more about our successful engagement with Douglas County Historical Society, including the challenges we’ve helped them solve and the exciting visions we share. More on that soon!)

We are calling applicants for our 2015 brnadkind project, and know that many of you work at, sit on boards with, volunteer for and are passionate about nonprofit organizations that do phenomenal work in our community. We’re lookign for local 501(c)(3)s that know their brands can be better and are eager to push it to the next level.

We hope you’ll share this eligibility survey with those organizations that might be the perfect fit for us at dda. We want to meet them. https://www.surveymonkey.com/s/brandkind2015.

This survey is the first step to our seleciton process, and we ask that organizations respond by Tuesday, October 28th. We plan to announce our 2015 brandkind beneficiary by Thanksgiving.

If you have any questions about brandkind or what dda can do for you, reach out to Jill Henry at jhenry@dday.com or 402.398.1108 x 1001.

From all of us at dda, thanks for your interest in brand kind.

Photo Note: We were thrilled to toast to Douglas County Historical Society’s new identity with friends at the Crook House Museum on Tuesday, October 21. “We live history!” and couldn’t be more excited to help our 2014 brandkind beneficiary roll out their brand over the coming months.

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Mindy Richter Renze Display fall 2014RENZE DISPLAY HIRES

 

 

MINDY RICHTER

September 22, 2014 (Omaha, NE) — Renze Display, a 119-year-old provider of exhibits, branded environments, event graphics and point-of-purchase solutions in Omaha, NE, has hired Mindy Richter as a Sr. Account Executive. 

Richter, a graduate of San Diego State University, brings an extensive graphics sales background to her role in assisting Renze clients in their marketing efforts. 

Prior to joining Renze, she amassed over 15 years’ experience in retail and event graphics, working with such national clients as World Baseball Classic, MLB All Star, and World Series of Poker. 

Renze Display operates out of a 90,000 sq. ft. production, warehouse and showroom facility in Omaha, NE.   

What is “Renzineering”?   Click here to find out!

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AAF Announces Pizza Hut as 2015 NSAC Sponsor

WASHINGTON, D.C. – August 10, 2014 – This week, the American Advertising Federation (AAF) announced Pizza Hut as the 2015 sponsor of the National Student Advertising Competition (NSAC). 

According to Oracle, annual spending power among millennials will have eclipsed that of the boomers by 2018. Their ever-increasing influence, coupled with their extensive first-hand knowledge of social media and usage of mobile technology, has attracted Pizza Hut to sign on as a corporate sponsor for the AAF’s 2015 National Student Advertising Competition. 

Each year, a few thousand students across 150 college campuses compete to solve a marketing challenge for a corporate sponsor through the NSAC, allowing brands like Pizza Hut to get marketing insights directly from students trained in the art and science of advertising. Pizza Hut previously sponsored the NSAC in 1997, and the AAF team is thrilled to partner with the brand once again.   

“Pizza Hut is in position for another wave of tremendous growth and we’re looking forward to partnering with the American Advertising Federation and being the focus assignment of more than 2000 students across 150 college campuses,” states Doug Terfehr, Director, Public Relations, Pizza Hut. “The pizza landscape continues to evolve and Pizza Hut has a track record of leading evolutions like this. We can’t wait to see what ideas and solutions the students come up with to help us better serve our customers in 2015 and beyond.”  

The 2015 NSAC will require AAF college chapter teams to develop a written integrated marketing campaign proposal and a 20-minute presentation in response to a real-world case study, co-authored by Pizza Hut and the AAF Education Services department. Each student team will first compete virtually or in person at the district level in one of the AAF’s 15 districts or the virtual district. Following the semi-finals in May, the top eight teams will advance to the national level where each will pitch their campaign in front of client judges to win the national title during the AAF’s National Conference, ADMERICA!, at Caesar’s Palace in Las Vegas, Nevada, June 10-13, 2015.  

“Both the advertising landscape and the consumers have changed dramatically over the past 17 years since we last worked with Pizza Hut on the National Student Advertising Competition, and the AAF is equally as excited to see what new innovative ideas the students have in store for this iconic fast food brand,“ said Constance Cannon Frazier, Chief Operating Officer, American Advertising Federation. “I want to thank Pizza Hut for supporting the future of the advertising industry by providing our students with yet another exciting marketing challenge.” 

To learn more about AAF college chapters and how to participate in the NSAC, please visit www.aaf.org/education

About the American Advertising Federation 
The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising”. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with over 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students. For more information on the full range of AAF programming, visit www.aaf.org.

Pizza Hut, Inc.
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than any other restaurant in the world. In 2014, Pizza Hut was named the Harris Poll Equitrend® Pizza Brand of the Year and was the recipient of the Innovation and Leadership in Advertising Award from the American Advertising Federation, 10th District. The only pizza company to be named a top ten franchise in 2013 by Entrepreneur Magazine, Pizza Hut began 56 years ago in Wichita, Kansas, and today operates more than 14,000 restaurants in more than 100 countries. Pizza Hut also is the proprietor of the BOOK IT!® Program, which is a long-standing children’s literacy program used in more than 620,000 classrooms nationwide. To order online from Pizza Hut, visit PizzaHut.com.

Omaha to Host Ethics in Advertising Certificate Program Featuring Industry Thought Leader Wally Snyder 

(OMAHA, NEBRASKA – July 10, 2014) – The Omaha Chapter of the American Advertising Federation announced it will host a first-of-its kind “Ethics in Advertising” seminar on Saturday, Aug. 16. In partnership with the Creative Center and the Institute for Advertising Ethics (IAE), Omaha will host IAE’s first interactive class featuring Wally Snyder, Executive Director for the Institute of Advertising Ethics, AAF Board Member and President Emeritus. The two-hour seminar will be held at the Creative Center and is designed to help advertising practitioners respond more effectively to ethical dilemmas of today. 

“Ethics is at the heart of advertising,” said Wally Snyder, Executive Director for the Institute for Advertising Ethics. “Practicing enhanced advertising ethics builds trust and is something that consumers both value and reward businesses for over and over.” 

Snyder will discuss the latest marketing research and case studies in the current marketplace to help business leaders and marketing professionals better understand and resolve ethical issues in the real world of advertising. Participants who complete the “Ethics in Advertising with Wally Snyder” course will receive a certificate in the practice of Enhanced Advertising Ethics. 

“Advertising and marketing is ever changing, and every day presents new ethical questions for professionals to navigate,” said Michael Johnson, Chairman of the American Advertising Federation Omaha. “As the global-digital world evolves, we need leaders like Wally Snyder to help answer some of those tough questions.” 

The Creative Center is especially equipped to handle this type of interactive web conference. “It’s exciting for us to utilize our campus to bring this unprecedented class to Omaha,” said Kim Guyer, Executive Director of the Creative Center. “We encourage Omaha’s professional community to take advantage of the opportunity to attend and foster a high degree of ethics in their companies.” 

ETHICS IN ADVERTISING WITH WALLY SNYDER

Saturday, August 16th
9:30am until 11:30am
Creative Center (10850 Emmet Street, near 108th and Maple)
Cost: $75 per attendee

Individuals may register at the link below. Limited space is available so early registration is advised. https://www.runmyclub.com/OFA/EventCalendar.asp


AAF Elects 2014-2015 Board of Directors and Officers
The American Advertising Federation (AAF) elected industry executives to its board of directors effective July 1, 2014. The Federation’s membership has elected Rich Stoddart, CEO, North America, Leo Burnett, as the new Chairman. Jim Norton, Global Head of Media Sales, AOL, will serve as the Federation’s Vice Chairman. The elections were held at the AAF’s 2014 National Conference in Boca Raton, Florida.

   AAF Elects 2014-2015 Board of Directors and Officers

Omaha-based Agency Envoy Garners Ad Awards, including Best-in-Show
Omaha-based advertising, marketing and interactive agency Envoy, Inc. has won several awards from local, industry and national award competitions.

  Envoy Press Release May 22, 2014

AAF Omaha Awards Scholarships for 2014-2015 School Year
AAF Omaha announced winners of the 2014 AAF Omaha Scholarships on Tuesday, May 20, 2014.  AAF awarded $14,800 in scholarship funds to outstanding area student members this year.

  AAF Omaha Scholarship Press Release, May 20, 2014

National CineMedia, Inc. Announces Acquisition of Screenvision
National CineMedia, Inc. (NASDAQ:  NCMI) (the Company) annouced today (May 5, 2014) that it has entered into a definitive merger agreement with Screenvision, for $375 million of cash and stock on a debt free, cash free basis.

  NCM-SV Press Release May 5, 2014

Gas Can: AAF-KC Creative Conference 2014
All-day Conference Friday, June 20, 2014
National World War I Museum at Liberty Memorial in Kansas City
$110 registration fee includes, brakfast, lunch and snacks
12 speakers throughout the day

   AAF KC Gas Can Poster June 20 Creative Conference

Sean Guilfoyle Joins DAAKE Team as Senior Account Executive
Omaha’s award-winning comprehensive branding and design firm DAAKE is pleased to announce the addition of Sean Guilfoyle as Senior Account Executive.

    April 17, 2014 DAAKE Press Release

Home-Based Communications Firm Relocates into Historic Omar Baking Building
Omaha Advertising has relocated and opened its new office at the historic Omar Baking building at 4383 Nicholas Street, Suite 305e.

    April 15, 2014 Omaha Advertising Press Release

Swanson Russell Adds Three to Lincoln Office
Swanson Russell announces the additions of Patty Lavell, Liz Sexton, and Jennifer Smith to its Lincoln office.

     March 21, 2014 Swanson Russell Press Release

Swanson Russell Promotes Lorraine to Vice President/Creative Director
Swanson Russell has promoted Lisa Lorraine to vice president and creative director in its Lincoln office.

     April 8, 2014 Swanson Russell Press Release

 

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