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Amber Kapish August 19 2014 ProgramAmber Kapish August 19 2014 Program

Tuesday, August 19, 2014
Anthony’s Steakhouse
7220 “F” Street

11:30 AM Networking
12 Noon Luncheon & Program

Nielsen Social TV
with Cox Media

 

 

Amber Kapish, Corporate Marketing & Social Media Specialist, Cox Media

Register

Social TV is not a trend, it’s a revolution. More screens, higher engagement, and more real-time viewing for TV programs and ads. Amber Kapish, Corporate Marketing and Social Media Specialist for Cox Media, discusses the revolution of “Social TV” and uncovers its influence and how we are measuring it in the traditional media industry and with advertisers worldwide.

This discussion will unpack the ways in which social media is changing the traditional television landscape, how customers are engaging in real-time with their favorite TV shows and programs and look at the most engaging social programs, and will help us understand as advertisers how to connect with our target audience through the channels of social media and television combined.

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Amber Kapish’s bio:
Amber Kapish is the Corporate Marketing and Social Media Specialist for Cox Media where she is responsible for developing and managing innovative strategies that increase brand awareness and content engagement across Cox Media’s social platforms. Amber has spoken at various Digital Summits, professional association meetings and client events across the country, consulting local business owners on their social media strategies and identifying ways to strategically tie social media back to traditional and online advertising.

 

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