News Archive

AGENCY TECH STARTUP SHOWCASE

Tuesday, January 27th, 2015
Posted by Teri Hamburger | No Comments

There are two thriving, hyper-creative business sectors in Nebraska—namely within the marketing realm and the startup world. It’s time to connect the two. With that in mind, an Agency Tech Startup Showcase is being hosted on Thursday, February 26. Starting at 5 p.m., seven startups—with technology directly applicable to agencies—will demo their software and discuss how brands and agencies are leveraging it. Organizers of this event are confident agencies will see something that will benefit their team and their clients. 

You can learn more about the event and the startups showcasing their products at http://agencytechstartupshowcase.splashthat.com/.

Teri Hamburger to Receive AAF Omaha’s Highest Honor

Wednesday, January 21st, 2015
Posted by Teri Hamburger | No Comments

Teri Hamburger Photo courtesy of Jan Dotzler, Dotzler Creative Arts

Teri Hamburger
Photo courtesy of Jan Dotzler,
Dotzler Creative Arts

Teri Hamburger, executive director of the American Advertising Federation Omaha (AAF Omaha), will receive that organization’s top honor, the Silver Medal. The award will be presented during the 2015 Nebraska ADDY® Awards Show, Saturday, Feb. 21, 2015, at the Rococo Theatre in Lincoln. 

The Silver Medal is given to an AAF Omaha member who has achieved success in his or her career, has shown a consistently high degree of creative and original thinking in work endeavors, has strived to increase the stature and raise the standards of the advertising profession and has been active in civic groups, including AAF Omaha itself. 

Hamburger has been the executive director of AAF Omaha since 1996 and has worked with 18 different club presidents and literally hundreds of board members. Her list of duties is astonishing: coordination, promotion, record keeping, accounting, production, event planning and many more. In the words of AAF Omaha Chairman of the Board Michael Johnson, “Teri Hamburger is the heart and soul of AAF Omaha. Frankly, it’s hard to imagine the organization without her. Not only is she a brilliant coordinator, planner and marketer, Teri is one of the most gracious, sincere and delightful people you’ll ever meet. To say that she’s beloved by the members of our club is an understatement.” 

Hamburger’s work history includes time as the director of catering for Swanson Corp., catering manager of Omaha’s Best Western New Tower Inn and manager of the Pepper Mill restaurant in North Platte. Her involvement in the community is just as impressive as her professional resume. She is an active member of St. Margaret Mary Church, past president of the parish’s day school Home & School Association and a volunteer at Film Streams. This fall, Hamburger organized a coat drive for Heartland Hope Mission. In the past, she has served on the board of directors of the Omaha Women’s Chamber of Commerce and the Omaha Restaurant Association, as well as chairwoman of Share Our Strength/Omaha Chapter. In 1992 Hamburger was named a YWCA Woman of Distinction. 

About AAF Omaha

For 110 years the American Advertising Federation Omaha has served as a unifying voice for advertising in the Omaha/Council Bluffs metropolitan area, advocating the rights of advertisers by helping educate policymakers, the news media and general public on the value advertising brings to the well-being of the community. AAF Omaha fosters the highest standards of practice and works to cultivate the industry’s present and future leaders. AAF Omaha has been honored on the district and national levels by the American Advertising Federation (AAF) for its work in advertising education, communications, diversity, government relations, club management, programs, membership and public service. For more information, visit www.aafomaha.org.

ADDY® Awards Show

The Nebraska ADDYs® annual event, which is open to the public, honors advertising and public relations work in the Greater Omaha, Council Bluffs and Lincoln areas and is the first step to potential regional and national advertising honors. The awards will be held at Lincoln’s Rococo Theatre on Saturday, Feb. 21, 2015. Advertising entry viewing begins at 6 p.m. with dinner at 7 p.m. followed by the awards presentation. Tickets are $60 per person and can be obtained by calling 402-561-6625.

 

 

 

AAF Omaha Public Service Committee needs your help!

Monday, January 5th, 2015
Posted by Teri Hamburger | No Comments

AAFO’s Public Service committee is looking for passionate creative people who want to use their talents to make a difference.This committee provides exceptional opportunities for newbies and tenured professionals alike to work with new people and teams, enjoy new experiences, all while doing making a lasting, positive impact on our community.

Heartland Hope is the largest food pantry in the State of Nebraska. Its primary program is Homelessness and Hunger Prevention, a program designed to help the working poor by providing food, clothing, hygiene products and household items to individuals who do not have the financial means or supportive services to otherwise acquire these items.  

The organization is focused on serving the working poor and low-income families while creating an environment where independence is fostered. 

Heartland Hope wants to raise awareness of the plight of the working poor, and ask for the public’s assistance in volunteering, hosting a food drive and/or donating. 

We are seeking web designers and programmers (or an agency with both) to develop their new website;
and two-three people to help craft and execute a PR and social media strategy to announce the Mission’s move to their new building 
—all by March 15.  
 

Please contact Angel Carl (402) 578-5788 or Bob Mancuso (402) to learn more.  Our first committee meeting will be held on Tuesday, January 20.  Most of the strategic work has been completed and we’re now ready to start development of the new website started with hopes of completion by mid March, 2015.

If you or your agency can assist, we would be so appreciative to hear from you!

Your AAF Omaha Public Service Chairs,

Angel Carl         Bob Mancuso

Angelcarl14@gmail.com and bmancuso7@gmail.com

(402) 578-5788                       

AAF Omaha Holiday Luncheon & Silent Auction

Monday, November 24th, 2014
Posted by Teri Hamburger | No Comments

 2014-AAF-O-Holiday-Party-Invite NEW

 

 

 

 

 

 

 

 

 

 

 

                                              
                                     Register

AAF Omaha Coat Drive for Heartland Hope Mission

Thursday, November 20th, 2014
Posted by Teri Hamburger | No Comments

AAF Omaha Members DO MORE GOOD and help make a difference

Heartland Hope Mission Logo
AAF Omaha Public Service Committee non profit recipient of this year’s efforts is the Heartland Hope Mission. The organization is focused on serving the working poor and low-income families while creating an environment where independence is fostered. Clients are also assisted with eligibility screenings, referrals and application assistance. In 2013 alone, Heartland Hope served over 27,000 clients—clients who are currently employed but living in poverty.

AAF Omaha collected more than 75 gently used coats (men, women and children’s coats), hats and scarfs at our October 21 AdBites, November 6 Roast and November 11 “6 in 60″ education event. Donated coats were taken to Heartland Hope Mission to help support working families in need of winter outerware.  Our donations were received with open arms and warm hearts by the volunteer staff at the Heartland Hope Mission as they prepared their pantry shelfs for Thankgiving.

Thank you for participating in the AAF Omaha Coat Drive.

 

Back to the Classics – December 2014

Thursday, November 20th, 2014
Posted by Teri Hamburger | No Comments

Back to the Classics Masthead MCarpenter

 

Bernbach and the Creative Team

 Last month, I talked about the many innovations introduced by advertising legend Bill Bernbach that changed this industry from a group of hacks into one of the major forces of communication in American society. 

Far and away, the most important of these innovations was the development of the creative team. Before Bernbach, advertising copywriters were only responsible for “the words,” and cared little about big ideas or creative strategy. They usually strung together a series of sales cliches and (literally) stuffed the copy under the door of an art director. It was this designer’s job to make it “look pretty.” The resulting advertising was predictably wretched. 

Bill Bernbach put an end to this. At his agency (Doyle Dane Bernbach), he began to choose specific copywriters and art directors with complementary personalities and talents, and formed them into creative teams. Each of these teams was assigned to a certain client, and together these two creatives were given joint responsibility for the overall concept. 

 DDB Creative Staff (2)

The formation of these teams dramatically improved the work and the morale inside the agency. One of Bernbach’s brilliant art directors, Bob Gage, explained it this way, “Two people who respect each other sit in the same room for a length of time and arrive at a state of free association, where the mention of one idea will lead to another idea and then to another. The combination of visuals and words form a third, bigger thing.” 

The fact that creative teams are still the standard at ad agencies 64 years later testifies to their effectiveness. Why is this model so successful? Bernbach said it best in a 1960 interview: 

“When a team is given responsibility for their own work, it becomes their property. They own it. And they walk with their heads up, and they walk with pride.”  – – Bill Bernbach 

  mark carpenter 2014
 
 
 
Mark Carpenter
AAF Omaha Board Member &
Co-Chair Nebraska ADDYs Committee
 

AAF Omaha Webinar January 21, 2015

Thursday, November 20th, 2014
Posted by Teri Hamburger | No Comments

AAF Omaha is hosting a webinar over the lunch hour on Wednesday, January 21, 2015. You’ll get to eat, learn, and talk with Mizuno USA Art Director Benjamin King about, “The Mizuno Brand Experience and the College World Series.”  

Benjamin King Mizuno USA Inc 2

Benjamin King
Art Director at Mizuno USA Inc.

Ben King, an Art Director/Creative Services Manager with 20+ years of experience in multi-channel integrated solutions and print, collateral and environmental design has been the Art Director for Mizuno USA Inc. for 15 years. He previously worked as a Graphic Designer for Southern Company and Crescent Communications. Ben developed the brand identity for Finch and Watley, which won national award for the Finch brand. His client list includes Sun Micro Systems, Hitachi, STO Finishing Systems Division, Sun Data, Scientific Atlanta, Arcada Software, Heraeus Inc, Siemens. 

Mizuno USA, Inc.’s roots stem from its parent company Mizuno Corporation. Mizuno Corporation was established in Osaka, Japan in 1906 by Rihachi Mizuno. Today, Mizuno USA is located in Norcross, GA and continues to manufacture and distribute golf, baseball, softball, running, track & field and volleyball equipment, apparel, and footwear for international markets. 

mizuno logo

Topic:“The Mizuno Brand Experience and the College World Series”

Presenter:Benjamin King, Art Director at Mizuno USA Inc.

Date: Wednesday, January 21, 2015

Time: 12:00 p.m. – 1:00 p.m. CST

Location: Webinar – Go-To-Meeting

Price:               Individual: $10
                       Group:  $25 (Promo code: GROUP)

So grab your laptop and some friends, and join us on Wednesday, January 21, 2015. Once you sign up, you’ll receive a confirmation email
containing the webinar instructions.

Promo code: GROUP ($25 for a group to join the webinar)

Register

AAF Government Report November 11, 2014

Friday, November 7th, 2014
Posted by Teri Hamburger | No Comments

November 11, 2014

Clark Rector Jr., Executive Vice President–Government Affairs



 

Election Changes Legislative Landscape

Republicans won a sweeping victory on Election Day, winning control of the U.S. Senate, increasing their majority in the House of Representatives and raising the number of states with a Republican Governor by three to 31. 

As of this writing, Republicans hold 52 Senate seats to 43 for the Democrats with two Independents. Three races remain undecided. Democratic incumbent, Mark Warner, looks likely to win in Virginia and Republican challenger, Dan Sullivan, in Alaska. In Louisiana, there will be a December 6 runoff between incumbent Senator, Mary Landrieu (D), and challenger Rep. Bill Cassidy (R).

Republicans may now control the Senate and its agenda, but Democrats still have significant power to influence and block action through use of the filibuster. Sixty votes will be needed to pass any major piece of legislation since that is the number of votes needed to invoke “cloture,” the only process available to end a filibuster and force a vote on an issue.

In the House, some races are still undecided, but Republicans will have at least 243 members, which would be their largest number since at least 1928.

Memberships of the committees important for advertising will not be set for some time, but many of the future leaders are already known. Senator John Thune, R-S.D., will be the new chairman of the Senate Committee on Commerce, Science and Transportation. On the House side Representative Fred Upton, R-Mich., will remain as chairman of the House Energy and Commerce Committee. In a rare loss for Republicans, Representative Lee Terry, R-Neb., who chaired the subcommittee on Commerce, Manufacturing and Trade with jurisdiction over the Federal Trade Commission and most advertising issues was defeated.

Tax Reform: An Area Of Cooperation?

In the immediate aftermath of the election, Republican leaders and President Obama were pledging cooperation on a number of issues of mutual interest. One of the most prominent of these is tax reform. 

As AAF members know, major corporate tax reform plans were introduced a year ago by the chairmen of the House and Senate tax writing committees. Both of those proposals would have dramatically reduced the corporate tax rate while simultaneously eliminating many tax deductions and preferences. In both plans, only 50% of advertising expenses could be deducted in the first year. The remaining amount would then be amortized over time – five years in the Senate version, 10 years in the House. The Joint Tax Committee estimates the House version would raise $169 billion over ten years.

The plans were bipartisan as the then-chairman of Senate Finance was Democrat Max Baucus of Montana and the chairman of House Ways and Means is Republican Dave Camp of Michigan. Senator Baucus left the Senate to become U.S. Ambassador to China and Representative Camp is retiring at the end of the Congressional session, so both Committees will have new leaders in the new session. 

Senator Orrin Hatch, R-Utah, will chair the Senate Finance Committee.  Representatives Kevin Brady, R-Texas and Paul Ryan, R-Wis., are expected to compete to be the new chair of Ways and Means.

Fortuitously, representatives of the Utah advertising industry, including AAF-Utah, recently met with Senator Hatch to discuss the importance of maintaining full current year deductibility of advertising expenses. Representative Ryan has talked about the need for tax reform to address both corporate and personal income taxes, so that may influence how the issue is addressed as well.

On a related note, The Center for American Progress, a liberal leaning public policy research and advocacy organization, has endorsed the amortization of a portion of advertising costs over a period of time. While not making a specific recommendation, the report specifically references Ways and Means Chairman Camp’s plan. The Center’s report does acknowledge that the influx of revenue would be short-term since businesses would still eventually be able to deduct the full 100% of their advertising expenses.

AAF will continue to work with our nationwide grassroots network to educate lawmakers on the importance of maintaining the full current year business tax deduction for advertising expenses.

 

Possible Illinois Tax Threat

Not all the action will be in Washington, DC. At least one new governor bears watching. Early in his campaign, Bruce Rauner (R), the governor-elect of Illinois released a plan to modernize the state sales tax by extending it to many services.  Potential taxable services listed included sales of advertising time and space on billboards, radio and TV, as well as advertising agencies.

AAF will work with our Illinois members to contact the Rauner administration to explain the importance of advertising to creating jobs and economic activity in the st

 

FCC Continues to Safeguard Emergency Alert System

One year ago, the Federal Communications Commission issued an Enforcement Alert warning that “Any transmission, including broadcast, of the EAS Attention Signal or codes, or a simulation of them, under any circumstances other than a genuine alert or an authorized test of the EAS system violates federal law and undermines the important public safety protections the EAS provides.” 

The Commission has begun to take actions against violators. While AAF is not aware of any enforcement actions against advertisers, the Commission does consider broadcast advertising to be programmatic material subject to this warning.  AAF members should be aware of this Alert and take care not to be in violation.


AAF Government Report is available to all members of the AAF. If you are interested in receiving an e-mailed copy, please e-mail government@aaf.org.

If you are interested in receiving AAF SmartBrief, an opt-in news service, please visit www.smartbrief.com/aaf. AAF SmartBrief condenses advertising industry news from dozens of media sources into a succinct, easy to read e-mail.

Go to the Government Affairs Main Page.

 

 

2014 BOOM! Roasted

Friday, November 7th, 2014
Posted by Teri Hamburger | No Comments

You can always say something nice, but it’s more fun to ROAST ‘em

2014 Boom Roasted Sad life of Mark
On November 6th AAF Omaha hosted the second annual “BOOM! ROASTED.” The event gave attendees the chance to be a little less-than-cordial to Omaha ad man Mark Carpenter, Partner & VP of Creative Strategy & Production Services at SKAR Advertising, also known to some as “Uncle Fester”. The causal dinner and roast event was also a chance to toast this year’s Ad Pro Michael Johnson, Senior Copywriter at Bozell and Ad Rookie Sarah Pieper, Senior Account Executive, Ervin & Smith. Past Silver Medal, Ad Pro and Ad Rookies in attendance were also honored.

2014 Boom Roasted Crowd

Thank you to the Special Events committee for a fun night at The Pizza Shoppe Collective. Special thanks to Lisa Healy, Webster and Jim Deitering, Lamar Outdoor Advertising for hosting this sold out event.

Who would you like to see on the coals next fall? Send your roasting ideas to AAF Omaha’s Special Events committee.

Visit AAF Omaha’s Facebook Wall to view more photos from BOOM! Roasted.

2014 Boom Roasted Cris roasting cropped

2014 Boom Roasted Shannon, Lisa & Michael

2014 Boom Roasted Matt & Sarah

AdNight After 5 Style November 18

Wednesday, November 5th, 2014
Posted by Teri Hamburger | No Comments

storz-logo

AAF Omaha AdNight
Tuesday, November 18, 2014

Storz Trophy Room
Storz Brewery, 345 Riverfront Drive

5:30 pm Networking
6:00 pm Presentation and Tour

 

Sneak out a few minutes before 5, spend some time with fellow AAF Omaha members and help celebrate 150 years of Nebraska’s brewing tradition at Storz Brewery.

The Storz Brewing legend started in the early 1860s, as the Saratoga Brewery in Saratoga, Nebraska. It was sold in 1863, then again in 1865, becoming the Columbia Brewery.

gottlieb-storz-1Learn about German immigrant Gottlieb Storz, the Storz brand he founded and help Storz Brewery celebrate 150 years of Nebraska brewing tradition.

 

People. Love. Beer. & Storz is back.

Must be 21 to attend this event.

Register

Penny Hatchell Member Profile November 2014

Wednesday, October 29th, 2014
Posted by Teri Hamburger | No Comments

Penny Hatchell   Envoy, Inc.   Partner, SVP Production

Penny Hatchell
Envoy, Inc.
Partner, Senior Vice President

Envoy, Inc. 1991- Present. I worked for Shawnie and Pat Higgins and Mort Mortenson who owned Walker-Hart Advertising and I loved it, but I got a job offer I couldn’t refuse in Dallas, so I left. Two years later I was back in Omaha and  knew I wanted to work for these amazing people again. By that time they had merged with another company to form HMJ & Associates.  It was a couple of years before there was a job opening, but I got back in…later on the agency became Envoy, Inc. but here I am 23 years later.  

What is your passion in life? John Mellencamp…duh

If you could have any job you wanted, what would you do and why? Interior Decorator and Professional Organizer

Cats or dogs? Actually both, but I have two cats “Patrick and Steven” who act like dogs.  They greet me at the door every night, they come when they’re called and they fetch.

Have you ever had an “Ah-ha!” moment in your career?  My ah-hah moment happened when I was living in Dallas (circa 1986).  I was interviewing with a company for a production manager position.  They explained to me they had 9 branch offices scattered across the U.S. and each office farmed out their artwork to design agencies. They wanted to hire someone to bring all of that into one location utilizing this new technology called Desktop Publishing.  They said I would need to find office space, go to this training facility to learn this new technology, then purchase all the equipment, hire and train the staff and establish new processes to make all of this work.  Oh and they wanted all of this done in one year. I politely turned this position down and told them this was way over my head. They wouldn’t take no for an answer and after many persistent phone calls, I accepted.  I thought, wow if this company has that much faith in me, I can’t refuse this job.  I’d have to face my fear of failing. The job was frustrating as hell, it was exciting as hell…so many days of one step forward and two steps back.  I spent many nights sleeping on my office floor…but I’ll never forget that feeling of accomplishing something bigger than myself. My ah-hah moment was realizing I was the one holding myself back…and failure’s not a deal breaker, just pick yourself up and try, try again! Oh and by the way…I did this in nine months.  

What’s your favorite place to vacation? Torn between New Zealand and Puerto Vallarta

Favorite AAF event to attend? I’ve always liked AdWars.

What makes a good employee? Someone who’s ambitious, self starter, fun (funny is a plus) and must play well with others

Favorite Band: John Mellencamp baby!

What apps are on your home screen? Shazam, Viber, Couchsurfing, Pandora, Facebook, Bandsintown, Houzz, Pinterest, LinkedIn

Back to the Classics – November 2014

Thursday, October 23rd, 2014
Posted by Teri Hamburger | No Comments

 

Back to the Classics Masthead MCarpenter

The Man Who Invented Great Advertising

None of us would be working in advertising if it weren’t for Bill Bernbach. 

Yes, I know, that’s quite a statement. But it’s true. Before Bill Bernbach came along, advertising was so awful, the industry would most likely have died out before any of us had the chance to consider it as a career.  

Bill Bernbach was the founder and creative director of what was arguably the greatest ad agency of all time, Doyle Dane Bernbach (DDB). Bernbach opened his agency in 1949 because he saw that American advertising at that time was — there’s really no delicate way to put this — a pile of crap. The work coming out of Madison Avenue consisted mostly of moronic illustrations, irritating jingles, stupid mascots and puerile, repetitive copy. billbernbach2 

Bernbach put a stop to all this. He gathered around himself a group of copywriters and art directors who were as nauseated by this dreck as he was. Over the next 30 years, they would create a collection of work that was so ingenious, so strategic, so tasteful and so undeniably effective, it transformed advertising from a laughingstock into an industry that talented people actually wanted to work in. 

 

In this column over the next several months, I’ll be detailing some of the innovations Bill Bernbach developed that literally turned advertising around. But in the meantime, let me leave you with one of my favorite Bernbach quotes.   

“Forget words like ‘hard sell’ and ‘soft sell.’ They will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying it like it’s never been said before.” – -  Bill Bernbach  

 mark carpenter 2014

 
Mark Carpenter
AAF Omaha Board Member &
Co-Chair Nebraska ADDYs Committee

 

 

Legislative Spotlight – November 2014

Thursday, October 23rd, 2014
Posted by Teri Hamburger | No Comments

Legislative Banner

I recently had lunch with two girlfriends. You know the story – ‘girl talk’ about jobs, families, food, shopping and then….politics…

‘Did you vote yet?’

‘Yes,’ I replied.

‘Well…who did you vote for?’

‘Excuse me?’

‘Well…who did you vote for?’

‘Ummm, I heard you the first time. How about those Royals?’

In my world, what happens in the voting booth or on the ballot, is personal. Sometimes I feel like someone is asking my weight.

I’m interested in hearing that you voted – who you voted for or did not vote for is your decision.

So…did YOU vote? I hope so!

 Sheila1113 (2)

 

Sheila O’Connor
AAF Omaha Board Member &
Legislative Issues Chair

Twitter Chat @AAFNational

Wednesday, October 15th, 2014
Posted by Teri Hamburger | No Comments

#AdEthicsAAF

Thank you for joining us for #AdEthicsAAF!

On Wednesday, October 22, the American Advertising Federation (AAF) and Wally Snyder hosted the first of many Twitter chats on ethics in advertising. Several agencies, professionals, and AAF Chapters and Ad Clubs took part in the discussion and represented multiple perspectives of the industry. 

We would like to thank those who joined us for the chat and invite others to view the discussion on our blog. 

See What You Missed

Have a topic suggestion for the next #AdEthicsAAF Twitter chat? Submit your ideas.


Top Contributors 

Professionals

 

 

 

 

 

 

Agencies, Businesses

AdBasis AntonWest

AAF Clubs and Chapters

AAF Northeast Pennsylvania       AAF Louisville         AAF Omaha  

 

Dan Matuella Member Profile October 2014

Thursday, September 25th, 2014
Posted by Teri Hamburger | No Comments

dan matuella fall 2014 (2)

Specialty Publications Sales Manager at Omaha World-Herald, which is probably a more professional way of saying the Manager of etc.  This involves overseeing the stable of special sections, new product initiatives, contests, niche magazines, suburban newspapers, see? Etc…

I’m a boomerang to the OWH, having started my newspaper advertising career here back in the day.  I had a short stint at The Kansas City Star for 16 years and then on to the other side of the state…The St Louis Post-Dispatch for about four years before completing the triangle. 

Matriculated at Creighton Prep, Creighton U (BSBA-Marketing) and Rockhurst U (MBA).  If things don’t pan out here, then I think I’m about 1 ½ years shy of becoming a Jesuit. 

 

5 things you didn’t know about Dan Matuella:

 •             Favorite AAF Omaha event to attend?  Omaha Advertising Expo

•             What apps are on your home screen? TBL internet radio, Omaha.com, ShopList, Hello Vino, Shazam

•             It’s 6:30, your fridge is empty and you’re starving. What’s your go-to place for food?  Dairy Queen – need the Dilly Bar (Warren told me to say that)

•             What is your take on selfies?   That dogs take better ones than humans

•             What’s the strangest client request you’ve ever received? “If we’re going to work together, then we’re going to drink together.”  Perhaps he pined too much for the Mad Men era.

Legislative Spotlight – October 2014

Tuesday, September 23rd, 2014
Posted by Teri Hamburger | No Comments

Legislative Banner

 

 

 

 

Most important during this election, is term limits in state government and the impact it will have on seniority, continuity and current and future legislation. 

17 Nebraska state senators are term limited this year; with a few senators running for office and possible appointments to key offices, we could potentially see 18-20 new senators in the Unicameral on January 7, 2015.  This also means that all key leadership positions in the legislature will change. In 2016, 14 senators will be term limited; in two years more than one-half of the legislature will be newly elected officials. 

The Governor is also term limited; which means a new governor, lieutenant governor and many department directors, (those which are appointed by the governor.) 

I’ve been in my current job for seven years; I believe you’ll agree with me that it takes about one year to learn the ropes of a new position. Imagine having to hit the ground running as you may have only one term, (two years as a state senator or four years as governor,) to get acclimated, know the key players, determine your priorities and affect change - whew!  

The Secretary of State’s website, http://www.sos.ne.gov/dyindex.html contains information on elections, candidates, polling places, etc. The Nebraska State Legislature website, http://www.nebraskalegislature.gov/ contains information for both the 2014 and 2015 sessions. This site is updated daily. 

The AAF Omaha Legislative Meet and Greet has been confirmed for Monday, March 9 at Billy’s Restaurant in Lincoln. Please mark your calendars now to join us and our state senators.

Sheila1113 (2)

 

Sheila O’Connor
AAF Omaha Board Member &
Legislative Issues Chair

October AdBites: We Don’t Coast | October 21

Tuesday, September 23rd, 2014
Posted by Teri Hamburger | No Comments

AdBites Banner

 
 

 

 

Tuesday, October 21, 2014
Anthony’s Steakhouse
7220 “F” Street
11:30 AM Networking

12 Noon Luncheon & Program

“We Don’t Coast”

Omaha We Dont Coast photo from OWH

 

 

 

 

 

It’s difficult to get 3 people to agree on anything. So how do you get dozens of Omaha’s most creative minds to come together and get behind a single idea? Learn about the unique, collaborative process used to create ‘We Don’t Coast’, the community’s new brand, championed by the Greater Omaha Chamber.  See the diverse and unique ways that the campaign is being executed around the region to promote private businesses as well as our community.  Discover how you can get involved in shaping a new image for the place we call home.

Kim Sellmeyer, Greater Omaha Chamber
Steve Gordon, RDQLUS Creative
Esther Mejia, E Creative
Dave Nelson, SecretPenguin

Register

AAF Omaha Coat Drive for Heartland Hope Mission 

The AAF Omaha Public Service Committee is pleased to announce the recipient of this year’s efforts: Heartland Hope Mission. The organization is focused on serving the working poor and low-income families while creating an environment where independence is fostered. Clients are also assisted with eligibility screenings, referrals and application assistance. In 2013 alone, Heartland Hope served over 27,000 clients—clients who are currently employed but living in poverty.

AAF Omaha will be collecting gently used coats (men, women and children’s coats) at our October 21 AdBites. Donated Coats will be taken to Heartland Hope Mission to help support working families in need of winter coats.

Boom! Roasted November 6 SOLD OUT

Tuesday, September 23rd, 2014
Posted by Teri Hamburger | No Comments

2014 Roast invite 612x730 (3)

 

 

Thank you for making reservations for BOOM! Roasted.
This event is SOLD OUT! If you would like to put your name on our waiting list please contact the AAF Omaha office at 402.561.6625 or email teri@novia.net.

 

November “6 in 60″: The Power of Branding

Monday, September 22nd, 2014
Posted by Teri Hamburger | No Comments

AAF-6-in-60 masthead

 

 

 

 

AAF Omaha is excited to kick off another year of education with a “6 in 60″ event. Join us on Tuesday, November 11, to hear from six industry experts regarding the topic of branding. The panel will be available for an entire hour – sharing their backgrounds, insight, and of course answering your questions. Make sure to stick around after the panel – it’s a great networking opportunity!

Topic:  The Power of Branding
Date: Tuesday, November 11
Time: 6:00pm
Location: DJ’s Dugout – 636 N 114th St
Price:$10 for professionals and $5 for students

Register

“6 in 60″ Panel

•          Julia Doria, Executive Vice President and Chief Marketing Officer for Bailey Lauerman

•          Dusty Davidson, Co-Founder and CEO of Flywheel

•          Greg Ahrens, Vice President, Co-Creative Director of SKAR Advertising

•          Megan Hunt, Founder of Hello Holiday

•          Greg Daake, Principal and Creative Director,  DAAKE

•          David Moore, Partner in Charge of Creative, Bozell

Moderator

•          Mary Ann O’Brien, CEO of OBI Creative

If you are interested in becoming a panel member for future “6 in 60″ events, please contact Teonne Wright via email:  tawright@unomaha.edu

Professional Diversity Network, Inc.

Monday, September 22nd, 2014
Posted by Teri Hamburger | No Comments

 

PDN-C-Chicago-PDN-Logo-smLeading Organizations Select Professional Diversity Network As Exclusive Recruitment Partner

CHICAGO, Sept. 17, 2014 /PRNewswire/ — Professional Diversity Network, Inc. announced it has been selected as the exclusive diversity recruitment solutions provider for several leading organizations targeting women, Hispanic and African American professionals, veterans and people with disabilities.  

 

As part of each agreement, Professional Diversity Network will develop custom online career centers that connect members and employers seeking to hire diverse candidates. PDN and its channel partners typically share revenue on marginal sell-through of the e-commerce and self-service transactions associated with individual job postings, as well as various other recruitment solutions related to the sale of recruitment media such as advertising and other recruitment solutions offered through each site. PDN develops and administers each partner site, and handles all of the billing and reconciliation on behalf of each partner site it engages.

 

Powered by Professional Diversity Network’s technology, the user-friendly sites will allow members to apply for exclusive job opportunities in their respective fields.

 

The eight new online career centers include:

 

  • The Grio.com – One of the first news sites targeting African Americans and sponsored by a major media corporation, NBC News.   The Company’s primary site, http://thegrio.com/ reaches nearly 20 Million unique visitors in the U.S. each year.
  • Ebony Magazine – Founded in 1945, the magazine reaches nearly 1.3 million African-American readers each month.  Access to http://www.ebony.com/ is free to subscribers.
  • National Association of African Americans in Human Resources (NAAAHR) – Serves as expert resource for corporations seeking a competitive pipeline of Black and African American talent. Slated to launch end of September 2014 at http://naaahr.org/
  • Veterans Exchange -Matches former service members with meaningful civilian employment. 
  • NYC LGBTQS Chamber of Commerce – Facilitates economic development opportunities for LGBTQS and minority businesses throughout New York City and surrounding boroughs. Slated to launch end of September 2014 at http://nyclgbtqscc.com/
  • Women In Bio (WIB) - With over 1000 members and 10 chapters across the country, WIB supports women from all sectors of the life sciences industry.  Members include executives, scientists, academics and business development professionals. http://www.wibcareercenter.com/
  • National Hispanic Sales Network (NHSN) – The only organization of its kind dedicated to advancing the careers and business opportunities for Hispanic sales and marketing professionals. http://jobs.nhsn.org/
  • National Able Network -  The Chicago-based organization has provided advocacy and employment resources for mature workers since 1977. https://www.nationalable.org/

 

Diverse professionals who register on each site will be able to upload resumes, import LinkedIn® profiles and contacts, set up real-time job alerts and share job postings with others through popular social networks, such as Facebook.

 

“Our partners serve as trusted advisors to a growing community of diverse professionals, many of whom include passive job seekers who are qualified for senior level positions in high growth industries like biotechnology and IT,” said Jim Kirsch, chief executive officer, Professional Diversity Network.  “Professional Diversity Network is creating a win-win by placing members in front of recruiters, while also giving organizations a vehicle to drive engagement.”

 

Professional Diversity Network, Inc.
Professional Diversity Network (PDN) develops and operates online networks dedicated to serving diverse professionals in the U.S. and providing them with access to employment opportunities.  PDN offers employers who value diversity an online platform in which to identify and acquire diverse talent for their hiring needs.  Headquartered in Chicago, the company owns and operates professional networking communities including: http://www.ihispano.com/ for Hispanic professionals, http://www.amightyriver.com/ for African American professionals, http://www.womenscareerchannel.com/ for women, http://www.military2career.com/ for veterans, http://www.proable.net/ for professionals with disabilities, http://www.outpronet.com/ for professionals in the gay community, and http://www.asiancareernetwork.com/ for Asian professionals. For more info, visit http://www.professionaldiversitynetwork.com/.

 

 

SOURCE Professional Diversity Network http://investor.prodivnet.com/phoenix.zhtml?c=251674&p=RssLanding&cat=news&id=1968812

 

Lalohni (LA) Campbell, Professional Diversity Network, (404) 593-7145, mailto:lcampbell@prodivnet.com

 

Back to the Classics – October 2014

Tuesday, September 16th, 2014
Posted by Teri Hamburger | No Comments

Back to the Classics Masthead MCarpenter


Ladies and Gentlemen, the Perfect Ad

 

As I said in last month’s column, one of the reasons the 1960s are called advertising’s “Golden Age” is because the work sold products. The copywriters from this period didn’t believe Marshall McLuhan’s dubious adage “The media is the message.” To them, the message was the message.  

The ads from this period were ingenious little selling engines. The graphic and headline often did the heavy lifting all by themselves, but if you ventured into the actual body copy, you encountered a brilliantly structured explanation of the product’s benefits. I would even go so far as to say, perfectly structured. 

Take a look at the Harvey Probber Furniture magazine advertisement below (created by Papert Koenig Lois in 1967). In my opinion, this is the perfect ad.

probber ad (2)

 

The photo shows a chair with a matchbook propped under one leg. The headline reads “If your Harvey Probber chair wobbles, straighten your floor.” Sales job done. I know immediately that Probber chairs are the highest quality, without ever hearing the tedious word “quality.” 

But if you really want to feel an arrow through the heart, read the body copy. Better yet, let me save you the eyestrain and type it out for you: 

“Every piece of furniture that Harvey Probber makes at Fall River, Mass. is placed on a test platform to make sure it’s on the level. If you get it, it is.

Mr. Probber loses a lot of furniture this way.  

Mr. Probber’s furniture has an almost luminous satin finish. It is produced by a unique machine that has five fingers and is called the human hand. 

This luminous finish takes a long time to achieve, but it lasts a long time. The lovely chair above could be made with 14 less dowels, two yards less webbing, thinner woods and so forth. You wouldn’t know the difference, but Harvey Probber would. Of course, in a few years you would know, too.”   

Just 120 words. Nine short, powerful sentences. All written the way people really talk. 

Ouch. It hurts so good.

Ray Dotzler Member Profile September 2014

Monday, August 25th, 2014
Posted by Teri Hamburger | No Comments

Ray Dotzler Profile Photo

 

Tell us a little about yourself. I grew up in a small town in Iowa in a family of ten with one bathroom. Five of us boys slept in a small bedroom upstairs with just enough room for two bunk beds. There was no heating and no a/c – and we loved it!

After working as a mechanic to pay my way through high school, I told my father I wanted to go to art school. He thought I was crazy, and said I should stay working as a mechanic. I carefully thought about that, then moved to Omaha to attend art school.  

During my time at school, I worked nights and on weekends as a tire buster, took flying lessons, and spent whatever free time I had left with my girlfriend, who later became my wife. My first job after graduation was working at an outdoor sign company designing large neon and backlit signs. We didn’t have a projector back then; my sign designs were drawn by hand. I drew actual-sized letters on a 40-foot roll of paper on a wall with a 20 foot hanging t-square. My next job was working as a graphic designer at a large architectural and engineering firm. Within seven years I became the art director, working with a staff of artists, photographers, and writers.  

In 1983 b.c. (before computers), I decided to start a design business. We grew fast – there were six of us within six months, all crammed in the basement of my home, so the studio had to move out. At one time our studio had over 20 employees. Ten years later, I founded the Creative Center, college of art & design, which just celebrated its 20-year anniversary last year. 

I have truly been blessed to work in such an interesting and diverse field for this long. And I’m especially grateful to work alongside a great group of dedicated and talented people at Dotzler Creative Arts and the Creative Center. From Rubylith and typesetters to social media and apps, my career has been in the best of times. 

What are your favorite apps? Well, it’s got to be “Life’s a Jungle,” a Christian game app, because we produced it. The launch date is September 12, so please check it out; it’s free!  

What kind of music do you like? I love pop music, but sometimes a great song gets overplayed. 

What’s your favorite game show? Wheel Of Fortune and Jeopardy! are always fun to watch. But, for now, I’ll have to say it’s The Price Is Right. My son lives in LA and got us tickets to the show. So if anyone happens to be watching on September 30, you’ll see me and my family in the audience.  

What is your take on Selfies? I love Selfies, just not of me. It’s a great way to capture and document yourself while you’re at an amazing event. 

What’s the one website you visit at least three times a day? MacRumors.com 

What kind of work does your art studio do? Mostly non-profit work including branding, websites, videos, apps and print. 

What’s your favorite thing about AAF Omaha? I enjoy the AdBite luncheons, and recently I attended the Advertising Ethics workshop, which was very good. I also love the ADDY banquets, seeing all the great work done right here in Nebraska. I’ve been going to the Addy’s since the 80′s – we helped create one year’s theme called ‘In the Mood’ back when it was called the “Cornhusker Awards.” Now that’s going waaaay back!

Advertising Ethics Certification

Thursday, August 21st, 2014
Posted by Teri Hamburger | No Comments

IAE logo

The Omaha Chapter of the American Advertising Federation, in partnership with the Creative Center and the Institute for Advertising Ethics (IAE) hosted a first-of-its kind “Ethics in Advertising” seminar Saturday, August 16.

The “Ethics in Advertising” seminar was led by Wally Snyder, Executive Director of the Institute of Advertising Ethics, AAF Board Member and President Emeritus.

“Advertising and marketing is ever changing, and every day presents new ethical questions for professionals to navigate, said Michael Johnson, Chairman of the American Advertising Federation Omaha. “As the global-digital world evolves, we need leaders like Wally Snyder to help answer some of those tough questions”.

The following Omaha advertising professionals completed the certification program on August 16:

Steve Armbruster, Redstone

Ray Dotzler, Dotzler Creative Arts, Inc.

Jan Dotzler, Dotzler Creative Arts, Inc.

Kim Guyer, Creative Center

Michael Matulka, Creative Center

Paul Straatmann, Creative Center

Lisa Healy, Webster

Sheila O’Connor, Metropolitan Community College

Linda Hollingsead, Omaha World-Herald

Dave Sanders, Omaha World-Herald

Teonne Wright, University of Nebraska at Omaha
 
Sonya Dickey, Physicians Mutual Insurance Co.

Katie Gurnett, Physicians Mutual Insurance Co.

Sara Magee-Garcia, Physicians Mutual Insurance Co.

Michael Johnson, Bozell completed the course in May 2014

Teri Hamburger, AAF Omaha completed the course in June 2013

The IAE preamble reminds us that ethical behavior should always guide our personal and business conduct.

 

 

September AdBites: OAX | September 10

Thursday, August 21st, 2014
Posted by Teri Hamburger | No Comments

OAX! 2014 Logo

 
Join us on September 10 at a special AdBites luncheon at the CenturyLink Center. As a sponsor of OAX, AAF members will be able to attend the keynote: Betty Su, Executive Director of Brand Marketing for USPS. Su will discuss her role at the United States Postal Service, including the development of integrated marketing programs. 
 
And it doesn’t have to end after lunch! AAF is also offering a exclusive combo for individuals who want to attend both the luncheon and the afternoon educational session featuring Stefan Mumaw, Creative Director for Callahan Creek. Mumaw’s “Creative Boot Camp” will give you a crash course on how to generate ideas in greater quantity and quality. 
 
Registration for the full day event is $70.00 – register at www.omahaadvertisingx.org

Registeration for AAF Omaha members & guests for luncheon only is $30.00 – register at https://www.runmyclub.com/OFA/EventCalendar.asp 

Registration for AAF Omaha members & guests for luncheon & Creative Boot Camp is $50.00 – register at https://www.runmyclub.com/OFA/EventCalendar.asp and use Promo Code AAF to get the luncheon/Creative Boot Camp combo special pricing.

AAF Omaha’s Public Service Committee Needs You!

Tuesday, August 19th, 2014
Posted by Teri Hamburger | No Comments

Heartland Hope Mission Logo

 

 

 

 

The AAF Omaha Public Service Committee is pleased to announce the recipient of this year’s efforts: Heartland Hope Mission. 

Heartland Hope is the largest food pantry in the State of Nebraska.  Its primary program is Homelessness and Hunger Prevention, a program designed to help the working poor by providing food, clothing, hygiene products and household items to individuals who do not have the financial means or support services to otherwise acquire these items.  

The organization is focused on serving the working poor and low-income families while creating an environment where independence is fostered. Clients are also assisted with eligibility screenings, referrals and application assistance. In 2013 alone, Heartland Hope served over 27,000 clients – clients who are currently employed by living in poverty. 

Heartland Hope wants to raise awareness of the plight of the working poor, and ask for the public’s assistance in volunteering, hosting a food drive and/or donating.    

AAFO’s Public Service committee is looking for passionate creative people who want to use their talents to make a difference.  This committee provides exceptional opportunities for newbies and tenured professionals alike to work with new people and teams, enjoy new experiences, all while doing making a lasting, positive impact on our community.
  

Interested in learning more?  Please contact Angel Carl or Bob Mancuso
to enlist! We need a creative director to lead our team, art directors, producers, writers, media buyers and public relations and social media specialists to make this effort a huge success

Those interested should mark your calendars for a tour of Heartland Hope, located at 5210 South 21st Street, on Tuesday, September 16, 2014, from 6:00 PM to 7:30 PM.  This AAF Public Service Launch meeting will include a tour the facility and a chance to meet a few recipients of the program.  

And, there is always the possibility of a beer afterwards.  

We can’t wait to hear from you!

Your AAF Omaha Public Service Chairs,

Angel Carl                                                          Bob Mancuso
Angelcarl14@gmail.com        and            bmancuso7@gmail.com

Legislature plans hearings to discuss business tax incentives

Monday, August 18th, 2014
Posted by Teri Hamburger | No Comments

Nebraska lawmakers will hold public hearings the last week of August as part of a study of ways to better evaluate state tax incentive programs. Hearings will be held on: 

August 27th at 1:30 PM – Ockinga Seminar Center – University of Nebraska at Kearney
August 28th at 1:30 PM – Room 1113 of the State Capital in Lincoln. 

At the Lincoln hearing, invited testimony will be scheduled first, followed by comments from the public. 

Written comments from people unable to attend the meetings may be submitted via e-mail to djohnson@leg.ne.gov or via the postal service to Legislative Audit Office; State Capitol Building, 11th Floor; P.O. Box 94604; Lincoln, NE 68509-4604. Materials and other information relating to the study can be found at http://news.legislature.ne.gov/tie/.

Back to the Classics – September 2014

Thursday, August 14th, 2014
Posted by Teri Hamburger | No Comments

Back to the Classics Masthead MCarpenter

 

In July, I gave a presentation at the AdBites   lunch about the Creative Revolution of the 1960s, what many call advertising’s “golden age.” People were pretty interested in the topic — so much so that AAF Omaha asked me to write a monthly column about it in this newsletter. Glad to oblige. Here goes: 

What was so special about the advertising of the 1960s? Why do the big names in the industry today (John Hegarty, Jeff Goodby, Lee Clow, etc.) all say it was the work created in this period that not only convinced them to get into the advertising business, but still inspires them today? 

In my opinion, it’s because these ads were written to sell products! The copy and graphics were crafted to drive home a simple product benefit with devastating power and clarity. Look at the billboard below for Volkwagen by Doyle Dane Bernbach (circa 1965).  vw billboard (2)

 

Three words, one photo, working together to deliver a unique selling proposition: Volkwagens get great gas mileage. No phone number. No address. No slogan. Not a bit of wasted real estate. 

At the risk of sounding like a curmudgeon obsessed with the past (which I readily admit to being), I’m not sure this kind of work is the norm today. Last week, I sat in a presentation by a film company that shoots videos for Red Bull. The producer mentioned that if you look closely at Red Bull’s website, you’ll notice there’s not a single word of copy about the product itself. He gleefully pointed out that the site features nothing but videos about music, motor sports, surfing, skating, online games, etc. I checked it out. He’s right. I couldn’t find a single mention of the product’s attributes (let alone a photo of the can). 

Yes, yes, I understand that the target market is not bald, bitter, old ad guys who still listen to Fleetwood Mac. But I would think that even an 18-year-old snowboarder with a piercing in every orifice will eventually want to know what the hell this stuff tastes like. 

 

Legislative Spotlight – September 2014

Thursday, August 14th, 2014
Posted by Teri Hamburger | No Comments

 

Legislative Banner

With media outlets inundated with messages from candidates, for constitutional amendments, positions and the like, I’m wondering, ‘Has the public sector finally figured out what the private sector has known for years?’

With the ever-changing demands on public agencies and government entities, one element has remained constant: communicating with customers.

Those in the advertising industry have known for years that the public sector has always lagged behind its private sector counterparts in comprehending the importance of strategic communications and marketing.

For decades, private sector industries have strategically hired advertising firms and professionals to create and hone communications strategies and marketing campaigns to reach their desired customers. Recently, these strategies are driven towards micro targeting communications to sub-demographics like ‘wired, working moms’ or ‘office park, weekend warriors.’

Enter your 21st-century public sector entity.

From Facebook to Twitter, cable TV spots to YouTube, public sector officials and entities are standing on the cliff. Strategic communications through micro targeted advertising will always be challenge for public sector entities because of the very nature of their role. Unlike Coke Cola, more advertising does not always lead to more market share for a public sector entity.

The moral of my story: ‘If you think you don’t have a vested interest in legislative affairs, think again.’

Sheila1113 (2)

 

   Sheila O’Connor
   AAF Omaha Board  Member & 
   Legislative Issues Chair

AAF Announces Pizza Hut as 2015 NSAC Sponsor

Thursday, August 14th, 2014
Posted by Teri Hamburger | No Comments

 

WASHINGTON, D.C. – August 10, 2014 – This week, the American Advertising Federation (AAF) announced Pizza Hut as the 2015 sponsor of the National Student Advertising Competition (NSAC). 

According to Oracle, annual spending power among millennials will have eclipsed that of the boomers by 2018. Their ever-increasing influence, coupled with their extensive first-hand knowledge of social media and usage of mobile technology, has attracted Pizza Hut to sign on as a corporate sponsor for the AAF’s 2015 National Student Advertising Competition. 

Each year, a few thousand students across 150 college campuses compete to solve a marketing challenge for a corporate sponsor through the NSAC, allowing brands like Pizza Hut to get marketing insights directly from students trained in the art and science of advertising. Pizza Hut previously sponsored the NSAC in 1997, and the AAF team is thrilled to partner with the brand once again.
  

“Pizza Hut is in position for another wave of tremendous growth and we’re looking forward to partnering with the American Advertising Federation and being the focus assignment of more than 2000 students across 150 college campuses,” states Doug Terfehr, Director, Public Relations, Pizza Hut. “The pizza landscape continues to evolve and Pizza Hut has a track record of leading evolutions like this. We can’t wait to see what ideas and solutions the students come up with to help us better serve our customers in 2015 and beyond.”  

The 2015 NSAC will require AAF college chapter teams to develop a written integrated marketing campaign proposal and a 20-minute presentation in response to a real-world case study, co-authored by Pizza Hut and the AAF Education Services department. Each student team will first compete virtually or in person at the district level in one of the AAF’s 15 districts or the virtual district. Following the semi-finals in May, the top eight teams will advance to the national level where each will pitch their campaign in front of client judges to win the national title during the AAF’s National Conference, ADMERICA!, at Caesar’s Palace in Las Vegas, Nevada, June 10-13, 2015.  

“Both the advertising landscape and the consumers have changed dramatically over the past 17 years since we last worked with Pizza Hut on the National Student Advertising Competition, and the AAF is equally as excited to see what new innovative ideas the students have in store for this iconic fast food brand,“ said Constance Cannon Frazier, Chief Operating Officer, American Advertising Federation. “I want to thank Pizza Hut for supporting the future of the advertising industry by providing our students with yet another exciting marketing challenge.” 

To learn more about AAF college chapters and how to participate in the NSAC, please visit www.aaf.org/education

About the American Advertising Federation 
The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising”. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with over 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students. For more information on the full range of AAF programming, visit www.aaf.org.

Pizza Hut, Inc.
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than any other restaurant in the world. In 2014, Pizza Hut was named the Harris Poll Equitrend® Pizza Brand of the Year and was the recipient of the Innovation and Leadership in Advertising Award from the American Advertising Federation, 10th District. The only pizza company to be named a top ten franchise in 2013 by Entrepreneur Magazine, Pizza Hut began 56 years ago in Wichita, Kansas, and today operates more than 14,000 restaurants in more than 100 countries. Pizza Hut also is the proprietor of the BOOK IT!® Program, which is a long-standing children’s literacy program used in more than 620,000 classrooms nationwide. To order online from Pizza Hut, visit PizzaHut.com.

August 19 AdBites

Thursday, July 24th, 2014
Posted by Teri Hamburger | No Comments

AdBites Banner

Amber Kapish jpg Aug 19 Porgram

Amber Kapish August 19 2014 ProgramAmber Kapish August 19 2014 Program

Tuesday, August 19, 2014
Anthony’s Steakhouse
7220 “F” Street

11:30 AM Networking
12 Noon Luncheon & Program

Nielsen Social TV
with Cox Media

 

 

Amber Kapish, Corporate Marketing & Social Media Specialist, Cox Media

Register

Social TV is not a trend, it’s a revolution. More screens, higher engagement, and more real-time viewing for TV programs and ads. Amber Kapish, Corporate Marketing and Social Media Specialist for Cox Media, discusses the revolution of “Social TV” and uncovers its influence and how we are measuring it in the traditional media industry and with advertisers worldwide.

This discussion will unpack the ways in which social media is changing the traditional television landscape, how customers are engaging in real-time with their favorite TV shows and programs and look at the most engaging social programs, and will help us understand as advertisers how to connect with our target audience through the channels of social media and television combined.

coxM


Amber Kapish’s bio:
Amber Kapish is the Corporate Marketing and Social Media Specialist for Cox Media where she is responsible for developing and managing innovative strategies that increase brand awareness and content engagement across Cox Media’s social platforms. Amber has spoken at various Digital Summits, professional association meetings and client events across the country, consulting local business owners on their social media strategies and identifying ways to strategically tie social media back to traditional and online advertising.

 

Sarah Pieper Member Profile August 2014

Monday, July 21st, 2014
Posted by Teri Hamburger | No Comments


sarah_pieper-2014

 

 

 

Pieper just celebrated her second year at Ervin & Smith, a digital marketing agency that specializes in optimized brand marketing. At Ervin & Smith, Pieper oversees all aspects of client work as a senior account executive. Her role includes the development of inspirational and informative project briefs, timeline and budget management and cross-departmental collaboration to develop integrated, on-strategy campaigns. She came to the agency after graduating from the University of South Dakota, where she received degrees in political science and contemporary media and journalism with an emphasis in public relations and advertising. Outside of work, she enjoys reading, running, traveling, spending time with family and friends, and serving the local community through her roles in the Pi Beta Phi Alumnae Club and AAF Omaha. 

 

  • Facebook or Twitter? Instagram. 
  • What’s your favorite thing about AAF Omaha? It provides many opportunities to network with talented and inspiring individuals. 
  • Favorite AAF Omaha event to attend? Bowl-O-Rama. I am an awful bowler but it is always lots of fun. 
  • It’s 6:30, your fridge is empty and you’re starving. What’s your go-to place for food? Panera. I look forward to the poppy seed chicken salad every summer! 
  • What’s the last thing (not for work) that you read? Gone Girl. It had me guessing right up to the end, and I can’t wait for the movie to come out. 

Advertising Industry Honors Excellence in Multicultural Marketing

Monday, July 21st, 2014
Posted by Teri Hamburger | No Comments

 

Six industry leaders and seven award-winning campaigns and programs were honored by the American Advertising Federation (AAF) at the 2014 Diversity Achievement and Mosaic Awards Dinner & Forum, which took place in late May at the Boca Raton Resort & Club during AAF’s National Conference, ADMERICA!


2014 Diversity Achievement Winners

Corporate Leader
Michael Lescarbeau, CEO, Carmichael Lynch

Industry Influential
Renetta McCann, Chief Talent Officer, Leo Burnett

Diversity Pioneer
Maurice Lévy , Chairman & CEO, Publicis Groupe

Educator
Douglas Melville, Chief Diversity Officer, TBWA

Role Model
Fernando Espejel, VP Direct Digital, Draftfcb

Trendsetter
Mailet Lopez, Founder, I Had Cancer.com/Squeaky Wheel Media

2014 Mosaic Awards Winners

Multicultural Advertising Campaign
Agency: Bromley; Client: NBA; Campaign: Noche Latino / Autentico

Supplier Diversity
Agency: TBWA; Program Name: TBWA\ Diverse Vendor Partner Program

Multicultural Talent in Advertising
Agency: Peterson Milla Hooks; Client: Gap Inc.; Campaign: Make Love

Workforce Inclusion
Agency: MGM Resorts International; Program Name: Inspiring Our World

Multicultural Traditional Media Usage
Agency: Leo Burnett; Client: Allstate; Campaign: Out Holding Hands

Multicultural Students Program
Agency: Starcom MediaVest Group; Program Name: SMG Future Leaders Program

Multicultural Digital Media Usage
Agency: McCann NY; Client: General Mills, Inc.; Campaign: #LuckyToBe

For nearly two decades, creating an inclusive advertising industry has been a priority of the AAF. During this time, the AAF has committed a substantial portion of its resources to achieve this objective by investing in a myriad of programs that promote and advance multiculturalism and diversity within the advertising industry. In an effort to further mainstream its inclusion initiatives, the AAF has moved the Diversity Achievement & Mosaic Awards and Forum to ADMERICA!, AAF’s national conference where the subject can easily reach a larger audience of AAF corporate and individual members.

“We are thrilled this year to honor another group of accomplished individuals and agencies whose work has pushed the boundaries of diversity in advertising. Their continued effort to innovate demonstrates what is possible when those with diverse voices and experiences join together as one.” —Kendra Hatcher King, Chair, AAF Mosaic Council; Group Director of Account Planning, Razorfish

The Diversity Achievement and Mosaic Awards Dinner & Forum is part of AAF’s programming designed to celebrate diversity and provide opportunities for advancement within the industry. Each year the who’s who thought leaders of the advertising industry convene for this program to interact with their peers and demonstrate their company’s commitment to diversity and inclusion. This year’s recipients have embraced advanced marketing techniques and business practices and have developed diversity initiatives that not only help to improve the bottom line, but also secure a relevant role in a continuously evolving corporate environment.

For more information on the Diversity Achievement & Mosaic Awards, please visit www.aaf.org/mosaicawards or contact Kai Jones at kjones@aaf.org. To learn more about ADMERICA!, please visit admericaaaf.org.

Family Night in Adland – Omaha Storm Chasers

Tuesday, July 8th, 2014
Posted by Teri Hamburger | No Comments

2014 Omaha Storm Chasers Game 081614 Flyer

Omaha to Host Ethics in Advertising Certificate Program Featuring Industry Thought Leader Wally Snyder

Tuesday, July 8th, 2014
Posted by Teri Hamburger | No Comments

IAE logo

Institure for Advertising Ethics LogoThe Omaha Chapter of the American Advertising Federation, in partnership with the Creative Center and the Institute for Advertising Ethics (IAE) announced it will host a first-of-its kind “Ethics in Advertising” seminar with Wally Snyder, Executive Director for the Institute of Advertising Ethics, AAF Board Member and President Emeritus. The two-hour seminar will be held the morning of August 16th at the CreativeCenter and is designed to help advertising practitioners respond more effectively to ethical dilemmas of today. 

Snyder will discuss the latest marketing research and case studies in the current marketplace to help business leaders and marketing professionals better understand and resolve ethical issues in the real world of advertising. Participants who complete the “Ethics in Advertising with Wally Snyder” course will receive a certificate in the practice of Enhanced Advertising Ethics. 

“Ethics is at the heart of advertising,” said Wally Snyder, Executive Director for the Institute for Advertising Ethics. “Practicing enhanced advertising ethics builds trust and is something that consumers both value and reward businesses for over and over.” 

“Advertising and marketing is ever changing, and every day presents new ethical questions for professionals to navigate,” said Michael Johnson, Chairman of the American Advertising Federation Omaha. “As the global-digital world evolves, we need leaders like Wally Snyder to help answer some of those tough questions.” 

“It’s exciting for us to utilize our campus to bring this unprecedented class to Omaha,” said Kim Guyer, Executive Director of the CreativeCenter. “We encourage Omaha’s professional community takes advantage of the opportunity to attend and foster a high degree of ethics in their companies.” 

ETHICS IN ADVERTISING WITH WALLY SNYDER SEMINAR

Saturday, August 16th

9:30am until 11:30am

CreativeCenter (10850 Emmet Street, near 108th and Maple)
Cost: $75 per attendee

Individuals may register at the link below. Limited space is available so early registration is advised.

Register

 

Jim Svoboda Member Profile July 2014

Tuesday, July 1st, 2014
Posted by Teri Hamburger | No Comments

jim_svoboda
 
 
 
Redstone, a full-service, Omaha-based advertising agency recently named Jim Svoboda president and CEO. Svoboda has been with the agency since 1998 and has helped spearhead a number of initiatives including expansion of the agency’s digital marketing services, the creation of in-house video editing capabilities and the recent launch of the ageny’s public affairs division.
 
 
 
This month, get to know Jim Svoboda, Partner/President & CEO at Redstone.
 
Spotify, radio, Pandora or local radio?
 
A balanced schedule? Is that the right answer? But personally, I spend a lot of time switching between KFAB and Sirius Radio Margaritaville.
 
If you had to pick one celebrity to be president of the United States, who would it be?
 
Mike Rowe. Because if there was ever a dirty job, cleaning up government is it. I might also insist he appoint Dave Barry as Chief Justice.
 
Facebook or Twitter?
 
Definitely Twitter. I tweet as JimTwoLimes now and then, but I mostly love reading what some of my favorite follows post in the areas of politics, sports, entertainment and business. @PeytonsHead and @rayadverb are a couple of faves.
 
Favorite AAFOmaha event?
 
AdWars, hands down. Kudos to the organizers and the program “creators” past and present (you know who you are). You all have made this a consistently fun event for years.
 
What’s the last thing (not for work) that you read?
 
“One Fearful Yellow Eye.” It’s a Travis McGee novel and one of a brilliant series by author John D. MacDonald. If you don’t know Travis McGee, he’s what would result if Jimmy Buffett and Jack Reacher had a baby. (The fact that they’re both men and one is fictional, notwithstanding). If you you want to give Travis a try, start with “Deep Blue Goodbye.” If you don’t know who Jack Reacher is, try that series by Lee Child, as well. “Killing Floor” is a good place to start those. This answer sponsored by iBooks.

Bozell Wins AAFOpen on July 17

Thursday, June 26th, 2014
Posted by Teri Hamburger | No Comments

 

2014 AAFOpen Winner Bozell

Bozell Foursome:
Nathan Anderson, Sean Galusha, Ryan Weidman,
and Laura Spaulding.

Bozell went for the Tiny Gusto on July 17th to win AAF Omaha’s
2nd Annaul AAFOpen Putt-Putt Tournament.

Thank you to more than 40 golfers that came out to support AAF Omaha at the annual Putt-Putt Tournament. And to our hole sponsors Barnhart Press, David Radler Studio, The Mixing Room Studios, Renze Displays,

AAF_2014_Mini_Golf_170x135_NEW1

AAF Government Report June 13, 2014

Wednesday, June 18th, 2014
Posted by Teri Hamburger | No Comments

 

 

June 13, 2014

Clark Rector Jr., Executive Vice President–Government Affairs



DAA Testifies on Location Privacy

Lou Mastria, Executive Director of the AAF-supported Digital Advertising Alliance (DAA), testified before a June 4 hearing conducted in the Senate Committee on the Judiciary subcommittee on Privacy, Technology and the Law. The subject of the hearing was the Location Privacy Protection Act, sponsored by Chairman Al Franken, D-Minn. Mastria explained how the DAA principles require companies to obtain consent before collecting and transferring precise location data from individuals and that users be able to revoke that consent at any time. Much of the hearing was devoted to provisions of the bill that would ban the development, operation, and sale of GPS tracking apps that many stalkers have placed and hidden on other individuals’ phones without consent. The AAF and DAA have no objection to those provisions of the legislation.


Senate Committee to Look at Advertising Issues

The Senate Commerce Committee has scheduled two hearings on advertising issues. On June 17 the committee will look at the False and Deceptive Advertising of Weight Loss Products. A June 18 hearing will look at e-cigarette marketing. Lee Peeler, President of the Advertising Self-Regulatory Council has been invited to testify at the June 17 hearing on weight loss products.


 

Proposed Bill Would Tax Sugared Drinks

Rep. Rosa DeLauro, D-Conn., said she is working on legislation to place a federal tax on sugar-sweetened beverages, and hopes to have the bill ready to be introduced in the near future. While Rep. DeLauro did not address advertising, she made the announcement during remarks to a conference organized by the Center for Science in the Public Interest, a group that has often advocated restricting advertising for disfavored products. Her bill follows legislation recently introduced by Sens. Tom Harkin, D-Iowa and Richard Blumenthal, D-Conn., which would deny the federal tax deduction for advertising to children under age 14 of foods of “poor nutritional quality,” presumably including the beverages to be targeted by Rep. DeLauro.


 

Corporate Tax Holiday Unlikely

Sen. Orrin Hatch, R-Utah, the senior Republican on the Senate Finance Committee, released figures estimating a tax holiday for income that companies earned abroad and bring back to the United States would cost the U.S. Treasury $95.9 billion over 10 years. “A tax holiday meant to encourage U.S. companies to repatriate funds from overseas should only be considered when it makes economic sense, such as part of comprehensive tax reform,” Hatch said.

While no specific tax holiday proposal is currently being considered in Congress, the idea has been discussed as lawmakers look for ways to spur business investment and the economy by encouraging companies to bring home assets that are held abroad to avoid higher U.S. tax rates.

The comprehensive tax reform package introduced by House Ways and Means Chairman Dave Camp, R-Mich., addressed the issue by creating a territorial system, with the goal of ending deferral of corporate earnings. Chairman Camp’s plan also included the proposal to only allow a 50% current year deduction of advertising expenses, with the remaining 50% amortized over 10 years.


AAF Government Report is available to all members of the AAF. If you are interested in receiving an e-mailed copy, please e-mail government@aaf.org.

If you are interested in receiving AAF SmartBrief, an opt-in news service, please visit www.smartbrief.com/aaf. AAF SmartBrief condenses advertising industry news from dozens of media sources into a succinct, easy to read e-mail.

 

Starting Point – A Vision for Nebraska Education

Wednesday, June 18th, 2014
Posted by Teri Hamburger | No Comments

In response to the enactment of LB 1103, the Education Commitee of the Nebraska Legislature is developing a common state wide vision for education in Nebraska.

The Committee has identified an initial vision, mission and goals and are conducing a public survey.

Public Survey

July 15 AdBites: Mark Carpenter, WHO NEEDS DON DRAPER

Monday, June 16th, 2014
Posted by Teri Hamburger | No Comments

Who Needs Don Draper Graphic (2)

 

 

 

 

 

Tuesday, July 15, 2014
Anthony’s Steakhouse
    
7220 “F” Street
11:30 AM Networking
12 Noon Luncheon & Program
          WHO NEEDS DON DRAPER?
          The Real Mad Men Were Much More Interesting
           Mark Carpenter
           Partner, VP of Creative Strategy and Production Services
           SKAR
     
                 Register

Sure, every ad person knows about Don Draper, the suave, bed-hopping 1960s creative director in AMC’s Mad Men. However, most marketers know nothing about the actual ad executives the character is based on – the genuine Mad Men. Bill Bernbach was so conceited, he took credit for beautiful weather. George Lois urinated on a client’s rug. Mary Wells made more money than any man on Madison Avenue. Jerry Della Femina drew mustaches on the lobby photos of agency founders. These actual people make the fictional Don Draper look positively tame.mark carpenter 2014

Advertising history has been Mark Carpenter’s hobby for 30 years. Come hear him tell the entertaining and true stories behind the real founders of the Creative Revolution.

Bio:
Mark Carpenter
Partner, VP of Creative Strategy and Production Services
SKAR

Mark Carpenter knew he would be an advertising man at 10 years old, when one chilly Saturday morning he made his father drive him to a 7UP billboard so he could sketch it. Ten years later, Mark was drawing ads for UNL’s Daily Nebraskan newspaper, the place where he would begin his long advertising career. Carpenter has worked at several ad agencies in the Midwest, serving as creative director at three of them. He taught marketing for six years at Creighton University and has developed advertising for some of the region’s most successful brands including ConAgra, Alltel, Nebraska Lottery, Commercial Federal Bank, Valmont, Pinnacle Bank, East Texas Medical Center Regional Healthcare System, Lincoln Journal Star, OPPD, LES, Blue Cross and Blue Shield, Godfather’s Pizza and Runza Restaurants.

Multicultural Marketers Needed for Study

Wednesday, June 11th, 2014
Posted by Teri Hamburger | No Comments

Multicultural Marketers Needed for
U.S. Multicultural Marketing Academic Study

MulticulturalMarketersNeededforU_S_MulticulturalMarketingAcademicStudy6_2_14 

AAF Government Report May 23, 2014

Monday, June 9th, 2014
Posted by Teri Hamburger | No Comments

May 23, 2014

Clark Rector Jr., Executive Vice President–Government Affairs



Senator Introduces Bill Targeted Food Ad Deductibility

Senator Richard Blumenthal, D-Conn., has introduced legislation, the Stop Subsidizing Childhood Obesity Act, which would deny the federal tax deduction for advertising to children under age 14 of foods of “poor nutritional quality.” 

Under the provision of the bill:

  • Any advertisement or marketing of “poor nutritional quality” foods to children would no longer be deductible as an ordinary and necessary business expense.  This tax denial would also extend to brands that are primarily associated with “poor nutritional quality” foods.
  • Brands are defined as “a corporate or product name, a business image, or a mark, regardless of whether it may legally qualify as a trademark.”
  • Marketing would include traditional media advertising; the use of characters on package labeling; advertising in movie previews, apps, or video games; on-site advertising displays at retail sites or events; character licensing and toy cross-promotions; celebrity and athlete endorsements; and advertising within schools.
  • The Institute of Medicine (IOM) must conduct a study and report within 60 days of enactment establishing procedures for identifying foods and brands of poor nutritional quality.

As of this writing, no action has been scheduled on the measure.


AAF Calls for National Data Breach Notification Law

AAF has joined with many allied associations in sending a letter to Congressional leadership in support of a uniform national standard for data breach notification.  When data is compromised, AAF believes that businesses and consumers both benefit from timely and proper notifications.  

The letter urges Congress to adopt a standard that requires consumers be notified when there is a significant risk of identity theft or other economic harm.  The associations are concerned that an overly inclusive standard would result in frequent unnecessary notifications and could lead to consumer complacency should a serious breach occur.  AAF believes that consumers and businesses alike would be better served by one clear national standard than the current patchwork of 47 different laws across all U.S. states and territories.


DAA Testifies Before Senate

On May 15, Lou Mastria, Executive Director of the AAF supported Digital Advertising Alliance, testified before the Senate Homeland Security Permanent Subcommittee on Investigations and delivered the DAA message of online privacy through enhanced consumer choice.

The primary focus of the hearing was on cybersecurity, malware in advertising, not privacy.  However, the DAA took the opportunity to educate the committee members about the DAA’s self-regulatory principles for Interest Based Advertising and how they enhance the online consumer and brand experience.


AAF Government Report is available to all members of the AAF. If you are interested in receiving an e-mailed copy, please e-mail government@aaf.org.

If you are interested in receiving AAF SmartBrief, an opt-in news service, please visit www.smartbrief.com/aaf. AAF SmartBrief condenses advertising industry news from dozens of media sources into a succinct, easy to read e-mail.

Go to the Government Affairs Main Page.

 

Scott Dobry Member Profile June 2014

Thursday, May 22nd, 2014
Posted by Teri Hamburger | No Comments

Scott Dobry June 2014 Profile jpg
For 22 years Scott Dobry has owned his own company (SCOTT DOBRY PICTURES) as a commercial and advertising photographer.  “Three or so years ago I began adding motion capture to my repertoire.” Dobry said. “ I love working with people and I specialize in photographing them on location in their environment.  I’m a bit of a one-man wolf pack.  I do my own post-production and I take out the trash.” 

•         What’s your favorite commercial currently on TV?

Hands down, the Audi A3 ad featuring Ricky Gervais with Queen’s “We Are The Champions” as the backing track.  What that guy can do with a single look is absolute genius.  Honorable mention goes to the Nike soccer ad, “Winner Stays”, in anticipation of the upcoming World Cup. 

•         It’s 6:30, your fridge is empty and you’re starving. What’s your go-to place for food?   

The Rice Bowl on Saddle Creek for Peanut Butter Chicken.  Good for my soul but not my cholesterol.   

•         What is your take on selfies?

Selfies have been around since the advent of photography.  Now it’s just so much easier with cameras built in to phones.  I’m old enough to remember when someone got a (then) film camera out, it was usually to record something special.  My kids, like most kids, have hundreds of “selfies” on their phones.  The vast majority of which they will never look at again.  So while on the one hand it’s great that cameras are accessible and in the hands of more people to express themselves, it also seems pretty narcissistic and to some degree cheapens photography.  I know that sounds old-fashioned. 

•         What’s the strangest client request you’ve ever received?

At the beginning of my career I was asked to shoot a catalog cover for a company that provides dissection “subjects”, shall we say, for high school biology class.  You never forget that smell.  It’s true what they say, when you start at the bottom there’s no where to go but up. 

•         What’s the last thing (not for work) that you read?

Keith Richards’ autobiography “Life”.   What an incredible (and most would say miraculous) life that guy has lived given his lifestyle.  The book before that was Eric Clapton’s biography and the one I’m reading now is Pete Townshend’s so it’s fair to say I’m on a bit of an obsession with English guitar gods.

 

AAF Omaha Awards 2014 Scholarships

Wednesday, May 21st, 2014
Posted by Teri Hamburger | No Comments

2014 Group Pic Scholarship Winners for website

American Advertising Federation Omaha Awards

Scholarships for 2014-2015 School Year 

(Omaha, Neb. – May 20, 2014) – American Advertising Federation Omaha (AAF Omaha), formerly the Omaha Federation of Advertising, announced winners of the 2014 AAF Omaha Scholarships.  In 1987, AAF Omaha established two scholarship funds to honor students attending CreightonUniversity, University of Nebraska at Omaha, University of Nebraska-Lincoln and University of Nebraska at Kearney.  For the third year, in addition to already established scholarship funds, AAF Omaha is administering a Richard Holland Advertising Scholarship to student(s) attending college, design and trade schools in the Omaha/Council Bluffs metropolitan area. 

“These scholarships are just one way our organization fosters the growth of our advertising industry,” said Michael Johnson, AAF Omaha’s president. “We want to build our industry’s future leaders by helping students pursue their dreams and careers in advertising, marketing, graphic design and communications.” AAF Omaha is able to award a total of $14,800 in scholarship funds to outstanding area student members this year. 

Eligible students must have completed the first semester of their junior year as an advertising, graphic design, marketing or communications related major and show great interest in the field of advertising.  Selection criteria includes academic performance of a 3.0 grade point average or above and participation in extracurricular activities, including AAF student advertising club involvement such as the Meet the Pros educational conference hosted annually by AAF Omaha. 

AAF Omaha is pleased to award three $2,000 scholarships to the following students: 

  • Cierra Calfee, CreativeCenter
  • Sarah Bergeron, University of Nebraska at Omaha
  • Marissa Pfeifer, University of Nebraska at Kearney 

$1,400 scholarships will be awarded to the following two students: 

  • Molly Misek, CreightonUniversity
  • Carolyn Pokorney, CreightonUniversity 

$1,000 scholarships will be awarded to the following six students: 

  • Danyelle Stephenson, University of Nebraska at Omaha
  • Ashley Anderson, University of Nebraska at Omaha
  • Matt Schultz, University of Nebraska at Kearney
  • Victoria Thompson, University of Nebraska at Kearney
  • Shaunie Gaspari, University of Nebraska at Kearney
  • Renae Breemes, University of Nebraska at Kearney 

For more information on the AAF Omaha scholarship programs, visit www.aafomaha.org or contact our office at 402.561.6625. 

With more than 330 members, the American Advertising Federation Omaha is the unifying voice for advertising in the Omaha/Council Bluffs metropolitan area.

 

####

AAF Government Report May 14, 2014

Wednesday, May 14th, 2014
Posted by Teri Hamburger | No Comments

 

 

May 14, 2014

Clark Rector Jr., Executive Vice President–Government Affairs



Committee Approves Extensions

The Republican controlled U.S. House Ways and Means Committee has approved long-term extensions for six tax breaks – such as the one for research and development – that have in recent years have been repeatedly extended on a short-term basis.  Most Democrats opposed the action claiming that with no offsetting revenue increases the extensions come at too great a price.  The package under consideration in the Democratic controlled Senate Finance Committee would extend a much broader array of tax breaks for a much shorter two-year period.  Negotiations between the two committees are ongoing, with no final resolution anticipated before next autumn.

None of the tax breaks directly affect advertising.  However, many committee members in both chambers believe that under any extension, short- or long-term, new revenue must be found to offset that lost through the tax breaks.  These lawmakers may look at the recently introduced tax reform proposals for ideas.  Both the Senate and House versions of tax reform include provisions only allowing 50% of advertising expenses to be deducted from federal tax returns in the first year, with the remaining amortized over a period of 5 or 10 years.

 –Back to Top


Tax Revenue Down in States

For the first time since the end of the recession, tax revenue declined in several states for the first quarter of 2014.  Many analysts suspect that tax changes enacted during the “fiscal cliff” were at least partially to blame.  They believe that the changes caused many corporations, money managers and high income earners to report income or sell stock that resulted in tax windfalls in 2013, but declines in 2014. 

It is uncertain at this point whether revenues will rebound or stabilize.  Long-term shortfalls in tax collections often cause many lawmakers to look for new sources of revenue, including extending the sales tax to advertising and other services.

 –Back to Top


White House Releases Big Data Report

The White House recently released its much anticipated report on Big Data.  The good news for the advertising industry is that the report acknowledges that the advantages that come from the data far outweigh the perceived harms.  The report highlights the need for consumers to have meaningful control over privacy, a need that is largely being met through the AAF supported self-regulatory program of the Digital Advertising Alliance.  The report also called for an update of the Electronic Communications Privacy Act and passage of national data breach legislation.  Done correctly, those are goals that are supported by much of the advertising and other related industries. 

 –Back to Top


Senate Committee to Look at Online Advertising

The Senate Committee on Homeland Security and Governmental Affairs has announced a May 15 hearing on Online Advertising and Hidden Hazards to Consumer Security and Data Privacy.  Digital Advertising Alliance Executive Director Lou Mastria has been asked to testify about the industry’s self-regulatory program for online behavioral advertising.

 –Back to Top


Net Neutrality Scheduled for Vote

The Federal Communications Commission has scheduled a May 15 first vote on Chairman Tom Wheeler’s controversial net neutrality plan.  The Chairman’s plan would allow Internet providers to charge websites for access to so-called fast lanes for faster service, provided that those fast lanes do not slow other Internet traffic.  If the Commission votes yes, it would then begin the process of accepting public comment on the notice of proposed rulemaking.  Chairman Wheeler has reportedly been making changes to the plan to court support from other Commissioners.  Two of the other four Commissioners have already asked that the vote be delayed. 

Many Democratic lawmakers on both sides of the Hill have expressed concern over the plan and have asked Chairman Wheeler to drop the approach.  Congressional approval is not needed and at this writing the Chairman still intends to move forward. 

 –Back to Top


FCC Requires Broadcasters to Post Political Ad Info

Beginning in July, the Federal Communications Commission will require all broadcasters to post information about the political television advertisements they sell online at a FCC-hosted database.  Major broadcasters, including ABC, CBS, Fox and NBC have been required to provide the information since 2012.  Smaller broadcasters had been required to make the information available, but had been permitted to keep the files at their own facilities.

 –Back to Top


AAF Government Report is available to all members of the AAF. If you are interested in receiving an e-mailed copy, please e-mail government@aaf.org.

If you are interested in receiving AAF SmartBrief, an opt-in news service, please visit www.smartbrief.com/aaf. AAF SmartBrief condenses advertising industry news from dozens of media sources into a succinct, easy to read e-mail.

Go to the Government Affairs Main Page.

Bryan Herrman Member Profile May 2014

Monday, May 12th, 2014
Posted by Teri Hamburger | No Comments

 Bryan Herrman Selfie

Bryan joined Surdell & Partners in February as President, where he leads day-to-day management of the agency and is focused on fueling growth in the retail & professional services verticals. He is in the process of moving his family to Omaha, and looks forward to engaging in the local ad community. He’s been in the business for 28 years, the last 11 years as Senior Vice President/Account Management at Barkley in Kansas City. While there, he oversaw internal operations of the Account Management group and directed strategy for accounts like Big Lots, Tractor Supply Company, Big O Tires, Helzberg Diamonds, Cellular One, Build-A-Bear-Workshops, Westlake Ace Hardware, UMB Financial, and Casey’s General Stores. 

Previously, Bryan worked in Phoenix in corporate marketing with Best Western Hotels, Citibank, and CSK Auto – a retail holding company with 1200 auto parts stores across the US. He started as a designer/illustrator, took the quantum leap to market research, and eventually transitioned to brand strategy & account management. 

A native of a small town in western Kansas (La Crosse, pop. 1,402), Bryan studied at KansasStateUniversitySchool of Architecture & Design, and has a business degree in marketing from FortHaysStateUniversity. He’s also attended Burke Institute of Applied Research in Cincinnati, and The Media School of San Diego. 

When he’s not working, Bryan enjoys golf, the great outdoors, motorcycles, and playing drums & blues harmonica. He’s done session harmonica work in Nashville, and has been drumming for 40 years. He’s currently the drummer for KC’s instrumental surf/spy/sci-fi band, SUNDOG (http://www.sundogsurf.com/). He also collects, refurbishes and resells vintage drum kits from the 50’s/60’s – shipping them all over the globe. You can see his vintage drum collection on pinterest @ SUNDOG VINTAGE DRUMS. Additionally, he’s a contributing writer for Nashville’s Not So Modern Drummer magazine, and is the founder of the facebook page, VINTAGE DRUMMERS. 

Bryan and his wife, Deb, have been married 28 years and have two sons – Grant, a sophomore at Iowa State University, and Carter, who will be headed to Northwest Missouri State University this fall. 

About Surdell & Partners:

For more than 40 years, Surdell & Partners has provided advertising and marketing solutions for global brands and retailers including Kmart, Kohl’s, Cabela’s, ShopKo, Gottschalks and EZCORP. A multi-channel, full-service agency, Surdell & Partners provides brand strategy, creative development, production, interactive, media planning, and retail workflow-process consulting. http://www.surdellpartners.com/ 

Five Things to Know About Bryan Herrman, President, Surdell & Partners: 

One website I visit at least three times a day?

Facebook. I’m a social being. I love to stay connected with family & friends. I’m epic on facebook. 

Spotify, Rdio, Pandora or local radio?

Pandora – all day at the office (my poor coworkers).
XM in the car – HLN, Outlaw Country, Garage Rock, 70’s, 80’s, Studio 54 

One celebrity to become President of The United States?

Warren Buffet. We need practical business and fiscal management in the White House. And, that was my answer long before I moved to Omaha. Close second – Jim Gaffigan. He loves bacon and makes me laugh. 

Facebook or Twitter?

Facebook. Epic. See Q1. 

My take on selfies?

Use moderation. No fish lips. Yes, if with celebs. Take advantage of every photo bomb opp.

June 10 AdBites: Bill McKendry, DO MORE GOOD

Thursday, May 8th, 2014
Posted by Teri Hamburger | No Comments

Bill McKendry Photo June 10, 2014

  Tues., June 10, 2014
  AdBites  

  Anthony’s Steakhouse    
  7220 “F” Street
  11:30 AM Networking
  12 Noon Luncheon & Program

                 Register

  Bill McKendry,
  DO MORE GOOD

Bill McKendry, co-founder and chief creative officer of DO MORE GOOD, will show you how nonprofits can transform into impactful brands. He will cover 14 branding principles so that organizations can move from “doing good” to doing MORE good.

Attendees will learn to:

  • Help nonprofit organizations see branding/marketing as an “investment” and not an “expense”
  • Make a case for how branding/marketing efforts are critical to achieving greater organizational returns and impact
  • Create more effective and sustainable branding/marketing efforts

Whether you volunteer, work with, or work for a nonprofit organization, Bill’s presentation will help you do MORE good. AAF Omaha looks forward to seeing a diverse turnout of both advertising professionals and nonprofit advocates attending this program.

MCKENDRY BIO:

Bill McKendry is Co-Founder + Chief Creative Officer of DO MORE GOOD, a strategic and creative brand-building firm providing services to organizations that are committed to making a positive impact on the world around them.

In 1994, he brought years of big agency and big brand experience to the table when he co-founded an agency in Michigan with a mission to make a profound impact on organizations of hope and human kindness by working with them to maximize the power of branding and communications. Since then, he and his team have helped strategically position, creatively brand, and effectively implement marketing programs for a diverse mix of regional, national and international nonprofit and corporate clients, resulting in over 900 award-winning programs.

Now as a principal of DO MORE GOOD and author of a blog and upcoming book of the same name, Bill speaks passionately on the topic of how non profits can successfully grow their fundraising and friend-raising efforts with the aid of more effective marketing and branding.

Bill began his career at TracyLocke | BBDO in Denver and graduated from the University of Denver.

ABOUT DO MORE GOOD:

DO MORE GOOD is a fully integrated brand-building agency that helps organizations – for profit and nonprofit – articulate and leverage their driving purpose more effectively into their branding and marketing efforts so they can achieve greater impact + returns. The agency operates out of two offices, DO MORE GOOD | csk in Colorado Springs, CO and DO MORE GOOD | hanon mckendry in Grand Rapids, MI. DO MORE GOOD is a Gravity Six Alliance partner.

www.domoregood.com  / www.gravitysix.com 

 

 

 

2014 Omaha Advertising Expo

Thursday, May 8th, 2014
Posted by Teri Hamburger | No Comments

OAX! 2014 Logo

Connect. Market. Succeed.

The American Advertising Federation Omaha is teaming up with the Greater Omaha Postal Customer Council and the Service Corp of Retired Executives (SCORE) to host a premier advertising and marketing event right here in Omaha, on September 10 at the Century Link Center. 

Omaha Advertising X! will again provide greater Omaha businesses, small and large, with access to education, information and resources to advance and encourage their marketing and advertising efforts.

As the region’s premier advertising event, Omaha Advertising X! brings together some of the Midwest’s most creative and innovative marketers to help businesses understand how best to utilize advertising to improve their bottom line. At its heart, Omaha Advertising X! is a meeting of the minds-where motivated business people and the area’s top in advertising, media and PR can freely exchange thoughts and ideas, allowing them to truley connect, market and succeed.

If you are looking for new avenues of opportunity to expose your business to a savvy audience of entrepreneurs, business owners, top executives and decision makers from the Greater Omaha Business Community…then you’ll want to reserve your exhibitor space at Omaha Advertising X! right away. 

If you have any questions or want to learn more about how your company can be a sponsor or an exhibitor at Omaha Advertising X!, please feel free to contact Roger Humphries at 402-930-4394.

www.omahaadvertisingx.com

2014 Sponsorships Omaha Advertising X!

2014 Exhibitors Omaha Advertising X!

2014 OAX Sponsor Brochure

2014 OAX Exhibitor Brochure

2014 OAX Attendee Brochure

 

AAF Government Report, April 2014

Wednesday, May 7th, 2014
Posted by Teri Hamburger | No Comments

Advertising Deductibility Update

House Ways and Means Committee Chairman Dave Camp, R-Mich., has announced that he will not run for reelection and will retire from Congress at the end of his current term.  In February, Chairman Camp released a discussion draft of comprehensive tax reform legislation that includes a provision limiting the federal tax deduction for advertising expenses to 50% in the first year, with the remaining 50% amortized over the following ten years.

Camp’s announcement means that both the House and Senate authors of tax reform proposals that would limit advertising deductibility have left, or will soon leave Congress.  Shortly after releasing his tax reform proposals last year, Senate Finance Committee Chairman Max Baucus, D-Mont., resigned to become U.S. Ambassador to China.  Senator Baucus’ proposal was similar to Chairman Camp’s draft in regards to advertising, although the amortization period was five years.

Most observers feel that the chances of Congress passing comprehensive tax reform this year are very slim.  With the two leading proponents gone (or soon to be gone) from Congress, the odds would seem to be even longer.  Even if Chairman Camp were to stay in Congress, 2014 would have been his last year as Chairman of Ways and Means because of House term limit rules.

The advertising deduction may still receive some attention by Congress this year, as Chairman Camp has said he conduct a series of hearings on his tax reform proposal.  The advertising deduction was just one small provision of a very large reform plan so it is unknown if Chairman Camp will invite witnesses to testify on that issue.

Even if tax reform does not pass, short-term and long-term threats remain to advertising deductibility.  In the short-term, both Chairman Camp and new Senate Finance Committee Chairman Ron Wyden, D-Ore., have indicated that they intend to move legislation dealing with so-called “tax extenders.”  These are tax provisions, such as subsidies for wind power, auto racing and film production, which Congress has extended temporarily.  Chairman Wyden has said he would consider another set of temporary extensions, while Chairman Camp believes Congress should determine which provision should be made permanent and end the others. 

Advertising could be at risk under either scenario as the cost of an extended provision – be it temporary or permanent – must be offset by additional revenue in order to keep the measure revenue neutral.

The long-term threat to advertising stems from the fact that sitting Chairmen of the Senate and House tax writing committees have included limitations to deductibility in serious tax reform proposals.  Even with new Chairmen in place, limiting the full business tax deduction for advertising expenses has been put on the table, and is included in proposals that may well be the starting point for negotiations when tax reform is seriously considered.

AAF will continue to work with our corporate and local grassroots members to educate members of the House and Senate tax-writing committees, as well as other members of Congress, of the importance of maintaining advertising’s status as a normal and necessary business expense fully deductible in the year incurred. 

AAF Hosts Advertising Day on the Hill

On March 12, 50 advertising professionals representing half the states and every AAF District gathered in Washington, DC for AAF’s Advocacy and Action: Advertising Day on the Hill.  The attendees heard an impressive array of speakers from experts on deductibility and privacy issues to representatives of the Federal Trade Commission and current and former members of Congress.  After being briefed on the issues, the attendees headed to Capitol Hill to meet with their Senators and Representatives and their staffs.  The Day on the Hill took place only two weeks after Chairman Camp released his tax reform discussion draft, so the event was particularly timely.

May 13 Lunch and Learn Webinar

Friday, April 25th, 2014
Posted by Teri Hamburger | No Comments

Lunch and Learn
Tuesday, May 13, 2014
12pm-1pm

Price: 
 
 Individual: $10
  
Group: $25 (Prome code: Group) 

                                  Register

AAF Omaha is hosting a webinar over the lunch hour on Tuesday, May 13. You’ll get to eat and learn something new without having to leave your office. The webinar entitled “Content is King: Video Tools to Reach Any Audience” will be lead by Producer and Development Executive Jolean Olson from Scenic Road Productions. The webinar will cover various forms of video content, from Web advertising and customer testimonials to social video. Olson will also show ways companies can improve their own in-house videos, ways to inspire user-generated content, and how to “soft-sell” your brand to a savvy 2014 audience.

Scenic Road Productions 

So grab your laptop and some friends, and join us on Tuesday, May 13. Once you sign up, you’ll receive a confirmation email containing the webinar instructions.

Prome code: Group ($25 for a group to join the webinar)

 

May 20, 2014 AdBites

Tuesday, April 22nd, 2014
Posted by Teri Hamburger | No Comments

gary a meo 2006 (2)

 

  Tuesday, May 20, 2014 AdBites
  Anthony’s Steakhouse
  7220 “F” Street
  11:30 AM Networking
  12 Noon Luncheon & Program

                 Register

  Gary Meo
  Scarborough Research

Gary Meo from Scarborough Research will update us on the state of Omaha, how we stack up against other markets and how Omaha has changed.

Scarborough, now a Nielsen service, brings the local market to life. With eyes and ears on the ground in neighborhoods across the county, they measure, reflect and analyze American consumer trends and behaviors.   Scarborough goes deep with customized information solutions to help marketers make smart decisions. Whether you are involved in planning, buying or selling of advertising, or responsible for brand strategy, Gary’s talk on May 20 will give you insights on new possibilities to expand business, create effective marketing strategies and help achieve business and marketing goals.

 

April AdNight Ervin Photography

Wednesday, April 9th, 2014
Posted by Teri Hamburger | No Comments

 Bob Ervin Photography April 2014

Ervin Phtography Welcomes Ad Professional

Thank you Bob Ervin for opening your studio to AAF Omaha ad professionals. This special AdNight with Ervin Photography at the historic Omar Baking Building was an networking and educational event for our members.  Bob’s studio is located in the Omar remodeled Omar Baking company building.  Erected in 1923, the building at 45th & Nicholas housed the Omaha branch of the Omar Baking Company and now serves as home to a myriad of creative enterprises.

With over 30 years of experience in agriculture, commercial, advertising, and food photography, Bob Ervin shared his insights on current trends in commercial photography. Lite hors d’oeuvres were provided by Blue Sushi Sake Grill.

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Adnight logo BlueSushiSakeGrill_logo (2)

Press Releases

Monday, April 7th, 2014
Posted by Teri Hamburger | No Comments

 

 

Contact
Laura Hirschman
(402) 437-6437
laurah@swansonrussell.com
 

Swanson Russell Receives Outdoor Channel’s 2014 Best Commercial Award 

 LINCOLN, Neb. (Feb. 5, 2015) – Facing competition from other leading national advertising agencies, Swanson Russell won 2014 Best Commercial at the Outdoor Channel’s 15th Annual Golden Moose Awards held Thursday, Jan. 22, in Las Vegas, Nevada.  

Four Swanson Russell clients were nominated for Best Commercial: Leupold & Stevens, Inc., Summit Treestands, SIG SAUER and Nosler. Two of these commercials, SIG SAUER and Nosler, were finalists. Nosler ultimately came out as the winner with “Flat Out. Lights Out.”  

The commercial, which features sophisticated computer-generated animation, promotes the new 26 Nosler® rifle cartridge. Swanson Russell collaborated with Minnesota-based design firm MAKE on the commercial’s animation and production work.  

“The Golden Moose Awards are the pinnacle of outdoor television. To have four of our client commercials nominated is an achievement in and of itself,” said Brian Boesche, partner and chief creative officer at Swanson Russell. “We’re extremely proud that our work for 26 Nosler was selected as the ultimate winner. I want to congratulate our client Nosler, MAKE and the Swanson Russell team for this well-deserved honor.” 

The Golden Moose Awards are sponsored by the Outdoor Channel and aim to recognize superior outdoor television production. The awards ceremony was held during the National Shooting Sports Foundation’s annual Shooting, Hunting, and Outdoor Trade ShowSM and Conference. 

Founded in 1962, Swanson Russell is Nebraska’s largest marketing communications firm, with offices in Lincoln and Omaha. In addition to working with local and regional clients, the full-service agency is nationally recognized for expertise in agriculture, healthcare, outdoor recreation, construction and the green industry. For more information about Swanson Russell’s Real Connection approach to advertising, public relations, interactive and branding services, visit www.swansonrussell.com.

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Contact:
Laura Hirschman
(402) 437-6437
laurah@swansonrussell.com

 FOR IMMEDIATE RELEASE

 Swanson Russell Welcomes Vasek to Lincoln Office

BrandieV_Bio_8x10 Swanson Russell 
LINCOLN, Neb., (January 30, 2015) Swanson Russell announces the addition of Brandie Vasek to the human resources department of its Lincoln office. 

Vasek joins the Swanson Russell team as talent acquisition and development specialist. Previously, she served as recruiting coordinator at Union Bank & Trust from 2009 to 2014.  A native of Independence, Missouri, Vasek graduated from the University of Nebraska-Omaha with a bachelor’s degree in communications. 

Founded in 1962, Swanson Russell is Nebraska’s largest marketing communications firm, with offices in Lincoln and Omaha. In addition to working with local and regional clients, the full-service agency is nationally recognized for expertise in agriculture, healthcare, outdoor recreation, construction and the green industry. For more information about Swanson Russell’s Real Connection approach to advertising, public relations, interactive and branding services, visit www.swansonrussell.com.  
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Teri Hamburger to Receive AAF Omaha’s Highest Honor
January, 2015

Teri Hamburger Photo courtesy of Jan Dotzler, Dotzler Creative Arts

Teri Hamburger, executive director of the American Advertising Federation Omaha (AAF Omaha), will receive that organization’s top honor, the Silver Medal. The award will be presented during the 2015 Nebraska ADDY® Awards Show, Saturday, Feb. 21, 2015, at the Rococo Theatre in Lincoln. 

The Silver Medal is given to an AAF Omaha member who has achieved success in his or her career, has shown a consistently high degree of creative and original thinking in work endeavors, has strived to increase the stature and raise the standards of the advertising profession and has been active in civic groups, including AAF Omaha itself. 

Hamburger has been the executive director of AAF Omaha since 1996 and has worked with 18 different club presidents and literally hundreds of board members. Her list of duties is astonishing: coordination, promotion, record keeping, accounting, production, event planning and many more. In the words of AAF Omaha Chairman of the Board Michael Johnson, “Teri Hamburger is the heart and soul of AAF Omaha. Frankly, it’s hard to imagine the organization without her. Not only is she a brilliant coordinator, planner and marketer, Teri is one of the most gracious, sincere and delightful people you’ll ever meet. To say that she’s beloved by the members of our club is an understatement.” 

Hamburger’s work history includes time as the director of catering for Swanson Corp., catering manager of Omaha’s Best Western New Tower Inn and manager of the Pepper Mill restaurant in North Platte. Her involvement in the community is just as impressive as her professional resume. She is an active member of St. Margaret Mary Church, past president of the parish’s day school Home & School Association and a volunteer at Film Streams. This fall, Hamburger organized a coat drive for Heartland Hope Mission. In the past, she has served on the board of directors of the Omaha Women’s Chamber of Commerce and the Omaha Restaurant Association, as well as chairwoman of Share Our Strength/Omaha Chapter. In 1992 Hamburger was named a YWCA Woman of Distinction. 

About AAF Omaha

For 110 years the American Advertising Federation Omaha has served as a unifying voice for advertising in the Omaha/Council Bluffs metropolitan area, advocating the rights of advertisers by helping educate policymakers, the news media and general public on the value advertising brings to the well-being of the community. AAF Omaha fosters the highest standards of practice and works to cultivate the industry’s present and future leaders. AAF Omaha has been honored on the district and national levels by the American Advertising Federation (AAF) for its work in advertising education, communications, diversity, government relations, club management, programs, membership and public service. For more information, visit www.aafomaha.org.

ADDY® Awards Show

The Nebraska ADDYs® annual event, which is open to the public, honors advertising and public relations work in the Greater Omaha, Council Bluffs and Lincoln areas and is the first step to potential regional and national advertising honors. The awards will be held at Lincoln’s Rococo Theatre on Saturday, Feb. 21, 2015. Advertising entry viewing begins at 6 p.m. with dinner at 7 p.m. followed by the awards presentation. Tickets are $60 per person and can be obtained by calling 402-561-6625.

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November 7, 2014
Swanson Russell Gains Laboratory Management Partners, Inc., as New Client

Laboratory Management Partners, Inc. (LMP) has selected Swanson Russell to lead a re-branding effort. Based in Memphis, Tenn., LMP is the largest agricultural and environmental soil testing company in the United States, with facilities across the country.

“Soil fertility and environmental testing is becoming increasingly important to growers as they continue to be good stewards of the land and implement precision ag practices,” said Steve Johnson, Swanson Russell vice president/account supervisor. “We are pleased to work with a leader in this market and help LMP communicate their services to customers and prospects.”

LMP was created when A&L Analytical Laboratories, Inc., merged with Environmental Testing and Consulting, Inc., both founded in 1971. Swanson Russell was selected for its marketing communications knowledge and expertise in the agriculture industry. Swanson Russell will assist with a new brand launch, and develop a brand architecture system as well as an integrated communications plan.

For more information about LMP, visit www.lmpcorp.com.  

Contact:

Samantha Gerken
(402) 437-6064
samanthag@swansonrussell.com

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October 22, 2014
2015 brandkind: inviting nonprofits to apply!


David Day Press Release Oct 22 2014

 

 

 

 

 

 

 

 

 

 

In 2013, dda launched its first annual bandkind initiative by selecting a nonprofit partner for the 2014 calendar year, brandkind is our way of giving back to the community we love by donating the whole nice yards of our collaborative brand process – from strategic discovery through creative activation – to one organization each year. So far, so…awesome!

As we wrap up and roll our Douglas County Historical Society’s stunning new brand identity over the next several months, we are thrilled about the friendships we’ve formed, the results we’re already seeing, and the opportunity to start it all over again in 2015. (Keep an eye out for more about our successful engagement with Douglas County Historical Society, including the challenges we’ve helped them solve and the exciting visions we share. More on that soon!)

We are calling applicants for our 2015 brnadkind project, and know that many of you work at, sit on boards with, volunteer for and are passionate about nonprofit organizations that do phenomenal work in our community. We’re lookign for local 501(c)(3)s that know their brands can be better and are eager to push it to the next level.

We hope you’ll share this eligibility survey with those organizations that might be the perfect fit for us at dda. We want to meet them. https://www.surveymonkey.com/s/brandkind2015.

This survey is the first step to our seleciton process, and we ask that organizations respond by Tuesday, October 28th. We plan to announce our 2015 brandkind beneficiary by Thanksgiving.

If you have any questions about brandkind or what dda can do for you, reach out to Jill Henry at jhenry@dday.com or 402.398.1108 x 1001.

From all of us at dda, thanks for your interest in brand kind.

Photo Note: We were thrilled to toast to Douglas County Historical Society’s new identity with friends at the Crook House Museum on Tuesday, October 21. “We live history!” and couldn’t be more excited to help our 2014 brandkind beneficiary roll out their brand over the coming months.

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Mindy Richter Renze Display fall 2014RENZE DISPLAY HIRES

 

 

MINDY RICHTER

September 22, 2014 (Omaha, NE) — Renze Display, a 119-year-old provider of exhibits, branded environments, event graphics and point-of-purchase solutions in Omaha, NE, has hired Mindy Richter as a Sr. Account Executive. 

Richter, a graduate of San Diego State University, brings an extensive graphics sales background to her role in assisting Renze clients in their marketing efforts. 

Prior to joining Renze, she amassed over 15 years’ experience in retail and event graphics, working with such national clients as World Baseball Classic, MLB All Star, and World Series of Poker. 

Renze Display operates out of a 90,000 sq. ft. production, warehouse and showroom facility in Omaha, NE.   

What is “Renzineering”?   Click here to find out!

                                              _______

AAF Announces Pizza Hut as 2015 NSAC Sponsor

WASHINGTON, D.C. – August 10, 2014 – This week, the American Advertising Federation (AAF) announced Pizza Hut as the 2015 sponsor of the National Student Advertising Competition (NSAC). 

According to Oracle, annual spending power among millennials will have eclipsed that of the boomers by 2018. Their ever-increasing influence, coupled with their extensive first-hand knowledge of social media and usage of mobile technology, has attracted Pizza Hut to sign on as a corporate sponsor for the AAF’s 2015 National Student Advertising Competition. 

Each year, a few thousand students across 150 college campuses compete to solve a marketing challenge for a corporate sponsor through the NSAC, allowing brands like Pizza Hut to get marketing insights directly from students trained in the art and science of advertising. Pizza Hut previously sponsored the NSAC in 1997, and the AAF team is thrilled to partner with the brand once again.   

“Pizza Hut is in position for another wave of tremendous growth and we’re looking forward to partnering with the American Advertising Federation and being the focus assignment of more than 2000 students across 150 college campuses,” states Doug Terfehr, Director, Public Relations, Pizza Hut. “The pizza landscape continues to evolve and Pizza Hut has a track record of leading evolutions like this. We can’t wait to see what ideas and solutions the students come up with to help us better serve our customers in 2015 and beyond.”  

The 2015 NSAC will require AAF college chapter teams to develop a written integrated marketing campaign proposal and a 20-minute presentation in response to a real-world case study, co-authored by Pizza Hut and the AAF Education Services department. Each student team will first compete virtually or in person at the district level in one of the AAF’s 15 districts or the virtual district. Following the semi-finals in May, the top eight teams will advance to the national level where each will pitch their campaign in front of client judges to win the national title during the AAF’s National Conference, ADMERICA!, at Caesar’s Palace in Las Vegas, Nevada, June 10-13, 2015.  

“Both the advertising landscape and the consumers have changed dramatically over the past 17 years since we last worked with Pizza Hut on the National Student Advertising Competition, and the AAF is equally as excited to see what new innovative ideas the students have in store for this iconic fast food brand,“ said Constance Cannon Frazier, Chief Operating Officer, American Advertising Federation. “I want to thank Pizza Hut for supporting the future of the advertising industry by providing our students with yet another exciting marketing challenge.” 

To learn more about AAF college chapters and how to participate in the NSAC, please visit www.aaf.org/education

About the American Advertising Federation 
The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising”. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with over 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students. For more information on the full range of AAF programming, visit www.aaf.org.

Pizza Hut, Inc.
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than any other restaurant in the world. In 2014, Pizza Hut was named the Harris Poll Equitrend® Pizza Brand of the Year and was the recipient of the Innovation and Leadership in Advertising Award from the American Advertising Federation, 10th District. The only pizza company to be named a top ten franchise in 2013 by Entrepreneur Magazine, Pizza Hut began 56 years ago in Wichita, Kansas, and today operates more than 14,000 restaurants in more than 100 countries. Pizza Hut also is the proprietor of the BOOK IT!® Program, which is a long-standing children’s literacy program used in more than 620,000 classrooms nationwide. To order online from Pizza Hut, visit PizzaHut.com.

Omaha to Host Ethics in Advertising Certificate Program Featuring Industry Thought Leader Wally Snyder 

(OMAHA, NEBRASKA – July 10, 2014) – The Omaha Chapter of the American Advertising Federation announced it will host a first-of-its kind “Ethics in Advertising” seminar on Saturday, Aug. 16. In partnership with the Creative Center and the Institute for Advertising Ethics (IAE), Omaha will host IAE’s first interactive class featuring Wally Snyder, Executive Director for the Institute of Advertising Ethics, AAF Board Member and President Emeritus. The two-hour seminar will be held at the Creative Center and is designed to help advertising practitioners respond more effectively to ethical dilemmas of today. 

“Ethics is at the heart of advertising,” said Wally Snyder, Executive Director for the Institute for Advertising Ethics. “Practicing enhanced advertising ethics builds trust and is something that consumers both value and reward businesses for over and over.” 

Snyder will discuss the latest marketing research and case studies in the current marketplace to help business leaders and marketing professionals better understand and resolve ethical issues in the real world of advertising. Participants who complete the “Ethics in Advertising with Wally Snyder” course will receive a certificate in the practice of Enhanced Advertising Ethics. 

“Advertising and marketing is ever changing, and every day presents new ethical questions for professionals to navigate,” said Michael Johnson, Chairman of the American Advertising Federation Omaha. “As the global-digital world evolves, we need leaders like Wally Snyder to help answer some of those tough questions.” 

The Creative Center is especially equipped to handle this type of interactive web conference. “It’s exciting for us to utilize our campus to bring this unprecedented class to Omaha,” said Kim Guyer, Executive Director of the Creative Center. “We encourage Omaha’s professional community to take advantage of the opportunity to attend and foster a high degree of ethics in their companies.” 

ETHICS IN ADVERTISING WITH WALLY SNYDER

Saturday, August 16th
9:30am until 11:30am
Creative Center (10850 Emmet Street, near 108th and Maple)
Cost: $75 per attendee

Individuals may register at the link below. Limited space is available so early registration is advised. https://www.runmyclub.com/OFA/EventCalendar.asp


AAF Elects 2014-2015 Board of Directors and Officers
The American Advertising Federation (AAF) elected industry executives to its board of directors effective July 1, 2014. The Federation’s membership has elected Rich Stoddart, CEO, North America, Leo Burnett, as the new Chairman. Jim Norton, Global Head of Media Sales, AOL, will serve as the Federation’s Vice Chairman. The elections were held at the AAF’s 2014 National Conference in Boca Raton, Florida.

   AAF Elects 2014-2015 Board of Directors and Officers

Omaha-based Agency Envoy Garners Ad Awards, including Best-in-Show
Omaha-based advertising, marketing and interactive agency Envoy, Inc. has won several awards from local, industry and national award competitions.

  Envoy Press Release May 22, 2014

AAF Omaha Awards Scholarships for 2014-2015 School Year
AAF Omaha announced winners of the 2014 AAF Omaha Scholarships on Tuesday, May 20, 2014.  AAF awarded $14,800 in scholarship funds to outstanding area student members this year.

  AAF Omaha Scholarship Press Release, May 20, 2014

National CineMedia, Inc. Announces Acquisition of Screenvision
National CineMedia, Inc. (NASDAQ:  NCMI) (the Company) annouced today (May 5, 2014) that it has entered into a definitive merger agreement with Screenvision, for $375 million of cash and stock on a debt free, cash free basis.

  NCM-SV Press Release May 5, 2014

Gas Can: AAF-KC Creative Conference 2014
All-day Conference Friday, June 20, 2014
National World War I Museum at Liberty Memorial in Kansas City
$110 registration fee includes, brakfast, lunch and snacks
12 speakers throughout the day

   AAF KC Gas Can Poster June 20 Creative Conference

Sean Guilfoyle Joins DAAKE Team as Senior Account Executive
Omaha’s award-winning comprehensive branding and design firm DAAKE is pleased to announce the addition of Sean Guilfoyle as Senior Account Executive.

    April 17, 2014 DAAKE Press Release

Home-Based Communications Firm Relocates into Historic Omar Baking Building
Omaha Advertising has relocated and opened its new office at the historic Omar Baking building at 4383 Nicholas Street, Suite 305e.

    April 15, 2014 Omaha Advertising Press Release

Swanson Russell Adds Three to Lincoln Office
Swanson Russell announces the additions of Patty Lavell, Liz Sexton, and Jennifer Smith to its Lincoln office.

     March 21, 2014 Swanson Russell Press Release

Swanson Russell Promotes Lorraine to Vice President/Creative Director
Swanson Russell has promoted Lisa Lorraine to vice president and creative director in its Lincoln office.

     April 8, 2014 Swanson Russell Press Release

 

March 2014 “Legislative Action Month” Recap

Thursday, April 3rd, 2014
Posted by Teri Hamburger | No Comments

2014 March 18 AdBites Clark Rector & Michael Johnson

The American Advertising Federation (AAF) was founded to protect and promote advertising at all levels of government through grassroots activities. AAF Omaha has supported legislative awareness for many years and continues to reinforce efforts to educate members on regulatory issues and proposed policy changes on the local, state and national level. 

AAF Omaha’s March “Legislative Action Month” served to educate members and other industry professionals, help bring awareness to AAF Omaha’s legislative actions on the local, state and national level and reinforce the activities of AAF’s Government Affairs committee.

2014 Nebraska Legislative Meet & Greet – March 10, 2014, Lincoln, NE

Each year, AAF Omaha and AAF Lincoln team up to host a Legislative Meet & Greet with Nebraska State Senators in Lincoln. This event continues to be very successful, giving AAF members in Nebraska the opportunity to speak with state representatives about issues important to the advertising community. 

During the 2014 event, held on March 10 in Lincoln, a combined group of AAF Omaha and AAF Lincoln club members met with Nebraska State Senators to discuss issues regarding advertising.  More than 26 people attended the Meet and Greet at Billy’s Restaurant, located across the street from the Nebraska State Capitol. 

This social gathering gave AAF Omaha professional members, the Nebraska Legislators and their staff members the opportunity to share ideas and opinions. Wendy Wiseman, AAF Omaha’s Legislative Issues board member addressed our audience of state representative.  Wiseman discussed the study done recently by the world-recognized economic consulting firm HIS Global Insight and highlighted the sales activity and the jobs created in the U.S. economy that are stimulated by advertising. Research from this 2013 study shows advertising expenditures account for $31 billion in economic output in Nebraska. AAF Omaha and AAF Lincoln used this platform as an opportunity to educate Nebraska’s elected officials and their staff members that in 2013, advertising-driven sales of products and services helped support 137,913 jobs in the state of Nebraska. Materials were made available for Senators at the event.

2014 AAF Advertising Day on the Hill, Washington, D.C.
AAF Omaha took a stand on the proposed advertising tax reform debate and sent letters to national representatives.  AAF Omaha is concerned about the current budget deal that includes slashing the federal tax deduction for advertising expenses.  AAF Omaha’s president, Michael Johnson asked our national representatives to consider the negative impact an advertising tax would make on jobs and the economy before voting on the proposed legislation.

 On March 11 and 12 Michael Johnson represented AAF Omaha and the state of Nebraska at AAF’s Advertising Day on the Hill in Washington, D.C.   AAF Omaha did not budget for this conference in Washington, D.C. However, with monetary assistance from AAF, AAF Omaha’s board of directors felt the added expense warranted sending a representative from Omaha to Washington, D.C.  The AAF Advertising Day on the Hill allowed AAF Omaha a “Voice” in Washington.  AAF Omaha’s president was given the opportunity to introduce Representative Lee Terry, (R-Neb.), chair of the House subcommittee on Commerce, Manufacturing, and Trade during one of the scheduled sessions.  And spoke to our state representatives and staff members about the value advertising brings to the state of Nebraska. 

March 2014 AdBites…Professional Development While You Eat, Omaha, NE
The AdBites program on March 18 highlighted keynote speaker Clark Rector, AAF Executive Vice President Government Affairs & AAF Lobbyist. More than 25 members and advertising professionals attended this program. AAF Omaha’s Program and Legislative Issues chairs worked with Rector to ensure his legislative/educational program addresses regulatory issues locally and on the national level.

Rector discussed the tax reform bill the House Ways and Means Committee Chairman Dave Camp, R-Mich., released in late February. This public discussion draft for tax reform and the advertising industry is targeted for new revenues.

Under advertising provisions of the proposal “a taxpayer must capitalize and amortize 50 percent of its specified advertising expenses over a 10-year period, beginning with the midpoint of the tax year in which the expenses are paid or incurred.  The remaining 50 percent of a taxpayer’s specified advertising expenses may continue to be deducted in the year paid or incurred (as under present law).”  The proposal provides an exemption from the capitalization requirements for taxpayers with advertising expenses of less than $1 million in a taxable year.

This proposal, if enacted, would have a devastating impact on the advertising and media businesses as well as the economy as a whole.  AAF will continue to educate lawmakers as to the value of keeping advertising as a fully deductible business expense in the current year, and urge them to oppose any changes to that status.  AAF urges all AAF members to contact their Representatives and tell them to oppose this provision of the tax reform plan.

Tax reform, and threats to advertising deductibility, were a major topic of discussion at AAF’s  Advertising Day on the Hill on March 11 and 12.  One of the featured speakers was be Rep. Mike Kelly, R-Penn., who sits on the Ways and Means Committee and will talk about the prospects for the tax reform package.

Robert Otis Member Profile April 2014

Thursday, April 3rd, 2014
Posted by Teri Hamburger | No Comments

 Bob Otis Profile Photo April 2014 cropped

Five Things You Didn’t Know About Robert Otis, National Sales, Diamond Marketing Solutions

Robert  brings more than 25 years of Direct Response Marketing management to the Diamond Marketing Solutions team. Diamond Marketing Solutions is a full service partner in the creation, production, and deployment of data driven, highly personalized communications for our clients. We deliver targeted, relevant and dynamic messaging, using print and online direct response media. Whether printed or digital delivery, our in house solutions include critical communications, direct marketing and fulfillment solutions. Prior to joining DMS, Bob held positions at Rapid Printing and Mailing working where he worked his way up the ranks to VP of Sales, Japs-Olson, and GGD who was acquired by Diamond Marketing Solutions.

What’s your favorite commercial currently on TV?

My favorite is the Progressive Car insurance campaign that features Flo. This campaign has had a long shelf life and has increased Progressive’s share of market.  It moved the needle in a very competitive market!!

If you had to pick one celebrity to become President of the United States, who would it be?

Harrison Ford—he looks Presidential

Who’s your favorite artist?

I like  and collect art from two Nebraska artists, Tom Bartek and Tom Palmerton, it must be my Nebraska heritage kicking in.

Vinyl, Tape, CD or MP3?

CD and slowing moving to MP3

What’s your favorite thing about AAF Omaha?

I enjoy the exchange of information from fellow marketing professionals and learning about new business verticals. The monthly luncheons are engaging and informative.

AdCamp

Thursday, January 9th, 2014
Posted by Teri Hamburger | No Comments

2014 AAF Ad Camp

Introduce Students to the
Exciting World of Advertising!

AdCamp is a one-week program that exposes students in grades 10–12 to the many facets of advertising—brand management, creative process, media, account planning, public relations, market research and more. They apply what they learn from industry experts to create a compelling marketing campaign.

Locations & Dates
AdCamp Chicago: June 22–27, 2014
AdCamp Washington DC: July 13–18, 2014
AdCamp New York: July 27–August 1, 2014

Be a Part of AdCamp!
AdCampers need your financial support as a program sponsor or a scholarship provider to deserving multicultural students. You can also host industry immersions, conduct advertising lectures, assist in the development of their marketing campaigns and much more.

Get Involved Today!
To learn more about AdCamp, view a brief informational video and review sponsorship opportunities, please visit www.aaf.org/AdCamp.


2013-14 Nebraska ADDY Awards Banquet

Wednesday, December 11th, 2013
Posted by Teri Hamburger | No Comments

2014Addys-Email-Graphic-Save-the-Date

Saturday, February 8, 2014
Hilton Omaha, 1001 Cass Street, Omaha, NE 68102
$60 per person/$600 per table (registration code for TABLE)
Cocktails and Viewing:  6 – 7:00 pm
Dinner and Awards:  7 – 9:00 pm
Official After Party:  9 – 11:00 pm

RSVPs and registration checks can be mailed to:  AAF Omaha,
PO Box 6146, Omaha, NE  68106 or register online.

Teresa Lauver 2014 Ad Pro

Thursday, November 7th, 2013
Posted by Teri Hamburger | No Comments

Teresa LauverDirector of MarketingC&A Industries, Inc.

Teresa Lauver
Director of Marketing
C&A Industries, Inc.

Teresa Lauver is the recipient of the 2014 AAF Omaha Ad Pro of the Year Award.  She currently serves as the Director of Marketing at C&A Industries, Inc.

The Ad Pro of the Year award is given to an AAF Omaha member who has a distinguished track record of service in advertising including professional and community service, with particular attention to AAF Omaha service.

Lauver has steadily served AAF Omaha for over 15 years, many as a committee member, board member, executive board advisor, and most recently serving on the board of directors in 2012.  She has also served as the Nebraska ADDYs Chairperson, the AAF 9th District Conference Chairperson, as well as serving other programs, public service committees and many more.

Lauver has won many awards for her work in the industry, including a PRSA Gold Anvil, a Silver ADDY, District AAF Club Achievement Awards, and National AAF Club Achievement Awards.

Lauver comes highly recommeded by her peers and colleagues and demonstrates the outstanding work ethic and dedication in advocacy to AAF Omaha.

Matt Wilson 2014 Ad Rookie

Thursday, November 7th, 2013
Posted by Teri Hamburger | No Comments

Matt WilsonChannel and Creative ManagerFirst National Bank

Matt Wilson
Channel and Creative Manager
First National Bank

Matt Wilson has been named the 2014  AAF Omaha Ad Rookie of the Year.  He currently serves as Channel and Creative Manager at First National Bank.

The Ad Rookie of the Year award is given to an AAF Omaha member with five or fewer years in the advertising business who demonstrates outstanding work both professionally and in the community, with attention to AAF Omaha service.

Wilson has held many positions within AAF Omaha, including serving as Co-Chair of Special Events on the Board of Directors from 2011 to 2012, Second VP on the Executive Board of Directors from 2012 to 2013, as well as currently serving as VP on the Executive Board of Directors, overseeing education, after-hours events and membership.

 

 

AAF Government Alert 09-11-13

Thursday, September 12th, 2013
Posted by Teri Hamburger | No Comments


We have recently learned from a Member of the House Ways and Means Committee that the Committee is seriously considering a tax on advertising as part of the tax reform bill that Chairman Dave Camp, D-Mich, hopes to release later this month or early October. It is critical that you and other members of your ad club and company contact members of the Committee as soon as possible, and express your strong opposition to such a proposal.  This is especially important if you live in a Committee member’s district.

We do not know the exact form that the tax may take.  Ideas that have been discussed in the past include a proposal that would allow businesses to deduct only 80 percent or less of their advertising costs.  Other proposals would require businesses to amortize a portion of advertising costs – postponing the deduction over several years until long after the advertising has appeared.

Any kind of a tax on advertising would cost the nation millions of jobs and hundreds of millions of dollars in lost economic activity. This is a direct impact documented by a landmark study of the economic impact of advertising on the U.S. economy.

As I wrote in an earlier alert, advertising – local, regional and national – generates $5.6 trillion in total economic activity for our country and helps support 22.1 million jobs in the U.S. economy. The stimulus generated by advertising brings jobs and sales to every state and to every congressional district. Even a modest reduction that limits the amount a business may deduct of its total advertising spending could cost the nation 1.6 million jobs and $419 billion in economic sales activity.

The critical message to convey to Members of Congress is that the deduction for advertising costs is not a special preference or deduction. Every business in America is entitled to this deduction, which is classified as an ordinary and necessary business expense just like the salaries of employees, rent for office space, utilities and other costs that a business must pay to keep the doors open and to generate sales. This deduction is for core business expenses and has been permitted since the adoption of the Tax Code in 1913. You should emphasize that you are not seeking a special treatment or exemption – you are asking Congress to maintain the business expense deduction allowed for advertising for the past 100 years.

As you may have heard in news reports, tax reform is considered a long-shot for enactment this year.  However, even if does not pass, any bill drafted by the Ways and Means Committee is likely to be the starting point for future reform efforts.  Therefore, it is essential that we persuade Committee members and Chairman Camp from including a tax on advertising in the draft bill. 

The members of the Committee are listed below.  They all can be reached through links on the Ways and Means Committee or U.S. House of Representatives websites.  Please report back any response you may receive and do not hesitate to let me know if you have any comments or questions.

Committee on Ways and Means

Republicans

Camp, Dave (MI), Chairman
Johnson, Sam (TX)
Brady, Kevin (TX)
Ryan, Paul (WI)
Nunes, Devin (CA)
Tiberi, Pat (OH)
Reichert, Dave (WA)
Boustany, Charles (LA)
Roskam, Peter (IL)
Gerlach, Jim (PA)
Price, Tom (GA)
Buchanan, Vern(FL)
Smith, Adrian (NE)
Schock, Aaron (IL)
Jenkins, Lynn (KS)
Paulsen, Erik (MN)
Marchant, Kenny (TX)
Black, Diane (TN)
Reed, Tom (NY)
Young, Todd (IN)
Kelly, Mike (PA)
Griffin, Tim (AR)
Jim Renacci (PH)

Democrats

Levin, Sander (MI), Ranking Minority Member
Rangel, Charles(NY)
McDermott, Jim (WA)
Lewis, John (GA)
Neal, Richard (MA)
Becerra, Xavier(CA)
Doggett, Lloyd (TX)
Thompson, Mike (CA)
Larson, John (CT)
Blumenauer, Earl (OR)
Kind, Ron (WI)
Pascrell, Bill (NJ)
Crowley, Joseph (NY)
Schwartz, Allyson (PA)
Davis, Danny (IL)
Sanchez, Linda (CA)

Clark Rector
Executive Vice President-Government Affairs
American Advertising Federation
crector@aaf.org
Follow me on Twitter @ClarkRector1
202-898-0089
Find AAF on Facebook® & follow on Twitter

AAF Government Alert 08-07-13

Wednesday, August 7th, 2013
Posted by Teri Hamburger | No Comments


AAF Members:

As I am sure you are aware, Congress may soon be taking up the first major reform of the U.S. Tax Code in nearly 30 years. We have learned that Congressional leaders who are drafting the proposal have heard suggestions that the deduction businesses take for the ordinary and necessary expense of advertising costs should be reduced significantly as a way to generate more revenues to help pay for tax reform. To lower corporate tax rates, “some suggest looking [for new revenues] at the deduction for advertising [costs], a commonly used business write-off.” (Wall Street Journal, August 2, 2013). This would constitute a tax on advertising and increase the cost of advertising for all businesses, as well as the tax liability for major advertisers.

AAF and the advertising industry need your help. It is very important that you, and other members of the industry, write, email or call your two Senators and Representative and urge them to oppose any tax on advertising in the form of a limit on the deduction for advertising costs. Ask them to communicate their opposition to taxing advertising to their colleagues on the tax-writing committees. Here is a draft letter.

Advertising – local, regional and national – generates $5.6 trillion in total economic activity for our country and helps support 22.1 million jobs in the U.S. economy. The stimulus generated by advertising brings jobs and sales to every state and to every congressional district. Even a modest reduction that limits the amount a business may deduct of its total advertising spending could cost the nation 1.6 million jobs and $419 billion in economic sales activity.

The critical message to convey to Members of Congress is that the deduction for advertising costs is not a special preference or deduction. Every business in America is entitled to this deduction, which is classified as an ordinary and necessary business expense. Other ordinary and necessary costs that may be deducted include the salaries of employees, rent for office space, utilities and other costs that a business must pay to keep the doors open and to generate sales. This deduction is for core business expenses and has been permitted since the adoption of the Tax Code in 1913. You should emphasize that you are not seeking a special treatment or exemption – you are asking Congress to maintain the business expense deduction allowed for advertising for the past 100 years.

You can find your member of Congress and a link to his or her website here. Senators can be found here.

Please distribute this alert to other members of your ad club and/or company. Do not hesitate to contact me if you have any questions or comments.

Clark Rector
Executive Vice President-Government Affairs
American Advertising Federation
crector@aaf.org
Follow me on Twitter @ClarkRector1
202-898-0089
Find AAF on Facebook® & follow on Twitter

AAF Government Alert 08-05-13

Monday, August 5th, 2013
Posted by Teri Hamburger | No Comments


AAF Members:

Today the Digital Advertising Alliance (DAA) placed a full-page ad in Advertising Age highlighting the real world negative consequences that we believe will result from plans by Mozilla – maker of the Firefox Web browser – to block third-party cookies for all of its users worldwide. The American Advertising Federation is on the governing board of the DAA.

You can view the ad – titled “Keep Mozilla from Hijacking the Internet” by clicking here.

As the ad explains, the DAA thinks that Mozilla’s unilateral approach on cookie blocking threatens to undermine commerce and the consumer experience on the Internet. All advertisers want to reach the right audience, with the right message, at the right time. Used transparently and responsibly, cookies improve the relevancy of the online experience for consumers. Cookies are necessary to generating the enhanced publisher revenue that supports a diverse and free content for consumers. The DAA feels that Mozilla’s approach would instead eliminate cookies essential to advertising technologies, turning Mozilla into “judge and jury” for business models on the Internet.

More importantly, to the extent that Mozilla’s approach is perceived as promoting user privacy, we know that the consumers already have robust mechanism for transparency and choice: the Digital Advertising Alliance and its AdChoices icon program, which AAF and our members have long supported. More than two million unique online users have already exercised choice through the DAA program Web site at www.aboutads.info. Moreover, unlike cookie blocking technologies from any one particular company, the DAA program works across all browsers and is backed by meaningful enforcement.

In the DAA’s view, Mozilla’s approach isn’t really about privacy: instead, it’s about helping some business models gain a marketplace advantage and reducing competition.

It’s clear that we shouldn’t let Mozilla take a cookie-blocking approach. I would like to enlist your help in this campaign by asking you to send an email to StopMozilla@aboutads.info to

• Tell Mozilla not proceed with its plans; and

• Provide the DAA any examples or anecdotes you’d like to share about how Mozilla’s approach might negatively affect the Internet ecosystem

Thank you again for your time and commitment to addressing this very important issue for the future of the consumer-facing Internet.

Please let me know if you have any comments or questions.

Clark Rector
Executive Vice President-Government Affairs
American Advertising Federation
crector@aaf.org
Follow me on Twitter @ClarkRector1
202-898-0089
Find AAF on Facebook® & follow on Twitter

AAF Government Alert 08-01-13

Thursday, August 1st, 2013
Posted by Teri Hamburger | No Comments


Digital Advertising Alliance Releases Mobile Guidance

The Digital Advertising Alliance (DAA) has released new a new Mobile Guidance for applying its Self-Regulatory Principles currently enforced on the web to mobile environments, in order to provide consumers with easily accessed privacy controls in this increasingly used medium. The DAA administers the AdChoices icon and the self-regulatory program for online behavioral advertising. AAF is a participating association of the DAA and sits on its board of directors.


The DAA Mobile Guidance advises advertisers, agencies, media, and technology companies how to provide consumers the ability to see and exercise control over the use of cross-app, personal directory, and precise location data in mobile apps. This enforceable guidance reflects the reality that companies and brands engage with their customers on a variety of platforms, including mobile, and explains how the DAA’s program applies consistently across channels to certain data practices that may occur on mobile or other devices. A key provided benefit is enhanced consumer transparency for the collection of data across different mobile apps.

The guidance builds on the 2010 Self-Regulatory Principles for Online Behavioral Advertising and its 2012 Principles for Multi-site Data, which are the basis for the digital ad industry’s successful Advertising Option Icon initiative. This self-regulatory program – the largest and most comprehensive in the interactive advertising industry – is responsible for the ubiquitous Advertising Option Icon that is served on trillions of advertising impressions a year, signaling to consumers that various forms of online data are being collected and used to deliver them advertising tailored to their interests, and offering them a centralized system to opt out of the use of that data.

The DAA consumer notice and choice program has been praised by the Obama Administration, the Commerce Department and the Federal Trade Commission. The DAA’s mobile guidance released today aims to offer businesses policies and consumers assurances that the same notice and control consumers have in desktop Internet advertising environments will apply in the more complex, evolving world of the mobile Internet.

“The advertising industry has long had the gold standard for industry self-regulation,” said AAF President James Edmund Datri. “This move into the mobile environment demonstrates our commitment, once again, to consumer trust and protection. Technologies and communications methods may change, but our promise to treat our customers in a fair and ethical way never will.”

Please do not hesitate to contact Clark Rector at AAF  if you have any questions.

Clark Rector
Executive Vice President-Government Affairs
American Advertising Federation
crector@aaf.org
Follow me on Twitter @ClarkRector1
202-898-0089
Find AAF on Facebook® & follow on Twitter


Lamar Wins Sets in the Sand Volleyball Tournament

Wednesday, July 24th, 2013
Posted by Teri Hamburger | No Comments

2013 AAF Volleyball ball image
  Thank you for participating in
  AAF Omaha’s 3rd Annual 
  Sets in the Sand Volleyball Tournament

  Sets in the Sand was held on Saturday,
  August 24th at The Digz.

Lamar Outdoor Advertising Omaha Team

Lamar Outdoor Advertising Omaha Team

Lamar Outdoor Advertising took home the traveling trophy and won AAF Omaha’s 2013 Sets in The Sand.

2013 National ADDY Award Winners

Tuesday, June 18th, 2013
Posted by Teri Hamburger | No Comments

2013 National ADDY Award Winners

 

AAF Celebrates Local Advertising Clubs

Monday, June 17th, 2013
Posted by Teri Hamburger | No Comments

AAF Celebrates Local Advertising Clubs,
Achievement Awards Announced During National Conference

PHOENIX, AZ.—The American Advertising Federation (AAF) announced this week the 2013 Club Achievement Award winners. The Club Achievement awards are presented annually to AAF member clubs who display exceptional accomplishments in club operations. Member clubs comprise the AAF’s grass roots structure, which is an essential resource in advancing and protecting the interests of the advertising industry.

“The local advertising clubs and federations are the bedrock of the AAF. Our successes at the national level would not be possible without the strong foundation of our local club network,” said James Edmund Datri, AAF President and CEO. “I am honored to recognize these exceptional club achievement winners, and in doing so affirming that the foundation of the AAF – and of the advertising industry – is strong.”

Each year, the AAF honors top ad clubs in eight categories: advertising education, communications, diversity and multicultural initiatives, government relations, club operations, membership development, programs and public service. In addition, a “club and president of the year” is selected in each membership division based on the cumulative scores of their entries.

2013 Clubs and Presidents of the Year:
Division I – Austin Advertising Federation – Karen Goumakos
Division II – AAF Omaha – Kerry Heinrich
Division III – AAF of the Midlands – David Campbell
Division IV – AAF Greenville – Karen Wessel
Division V – Ad 2 Tampa Bay – Amanda Fisherman

This year’s first-place honorees for each category are as follows:

Advertising Education
Division I – DC Ad Club
Division II – AAF Houston
Division III – AAF of the Midlands
Division IV – AAF Fort Worth
Division V – Ad 2 DC

Club Operations
Division I – Austin Advertising Federation
Division II – AAF Omaha
Division III – AAF Lincoln
Division IV – AAF Northeast Tennessee
Division V – Ad 2 Orlando

Communications
Division I – DC Ad Club
Division II – AAF Cleveland
Division III – AAF Baton Rouge
Division IV – AAF Emerald Coast
Division V – Ad 2 Tampa Bay

Diversity & Multicultural Initiatives
Division I – AAF Louisville
Division II – AAF Houston
Division III – AAF of the Midlands
Division IV – AAF Raleigh Durham
Division V – Ad 2 Tampa Bay

Government Relations
Division I – DC Ad Club
Division II –AAF Omaha
Division III – AAF Baton Rouge
Division IV – AAF Jackson, Mississippi
Division V – Ad 2 Tampa Bay

Membership Development
Division I –Austin Advertising Federation
Division II – AAF Cleveland
Division III – AAF of the Midlands
Division IV – AAF Northeast Tennessee
Division V – Ad 2 Honolulu

Programs
Division I – AAF Dallas
Division II – AAF Omaha
Division III – AAF East Central Indiana
Division IV – AAF Fort Worth
Division V – Ad 2 DC

Public Service
Division I – Austin Advertising Federation
Division II – AAF Omaha
Division III – AAF Baton Rouge
Division IV – AAF Emerald Coast
Division V – Ad 2 Honolulu

AAF Omaha Wins National Awards

Thursday, June 13th, 2013
Posted by Teri Hamburger | No Comments

2013 AAF President of the Year Kerry Heinrich Phx 060813

AAF Omaha Wins National Awards & Honored as AAF Club of the Year

(Omaha, Neb.) June 13, 2013 – The American Advertising Federation Omaha (AAF Omaha), a professional organization of advertising agencies, marketers, media, academia and public relations practitioners, won several national American Advertising Federation (AAF) awards including first place in the categories of Club Operations, Government Relations, Programs and Public Service; second place in Education, Membership Diversity & Multicultural Initiatives; and third place in Communications. AAF Omaha was given the top club award and named AAF Division II Club of the Year.  AAF Omaha president, Kerry Heinrich (H&A Media Group) was honored and named 2013 Division II President of the Year. Awards were presented during the national American Advertising Federation annual conference June 5-8, 2013 in Phoenix, Arizona.

All clubs and federations affiliated with the American Advertising Federation and in good standing may compete for Club Achievement awards within their membership size division.  AAF Omaha is a member of the AAF 9th District and has been participating in the Club Achievement national competition for more than 25 years. 

AAF Omaha’s first place in Club Operations is a great accomplishment for the club and the organization’s leadership.  AAF Omaha president, Kerry Heinrich (H&A Media Group) is commended for an outstanding year along with the federation’s current board members;  Michael Johnson (Bozell), Michael Goldsmith (REI), Matt Wilson (First Bankcard), Paula Steenson (Paula Presents!), Nicole Steier (Woodmen of the World), Shannon Johnson (DAAKE), Patrick Stibbs (On The SPOT Productions), Jaylene Eilenstine (All Makes Office Equipment Co.), Jeffrey Maciejewski (Creighton University), Carrie Kentch (Omaha World-Herald), Lori Shields (Council Bluffs Area Chamber of Commerce), Jess Simons (Skyline Displays), Lisa Conklin (Envoy, Inc.), Kassi Williams (NE Farm Bureau Federation), Annie Grace (Bailey Lauerman), Laura Spaulding (Bozell), Bethany Wilson (Cognitive Match) and Gil Cohen (Omaha Publications).

“Achieving Club of the Year is a great honor for our club, said AAF Omaha President, Kerry Heinrich. “Through the hard work and dedication of a fabulous board of directors and a strong member base, we were able to gain national recognition for our accomplishments.  We could not have done it without the support of all of our member companies.  We appreciate all they have done to help make these achievements possible.”

AAF Omaha educates members on the latest trends in technology, creativity and marketing through seminars, monthly luncheon speakers, and ongoing communication initiatives.  In addition, AAF Omaha offers members networking opportunities to assist members in expanding client and referral lists, as well as leadership opportunities for professional growth and development, offering the opportunity to broaden members’ appeal in the job market. 

AAF Omaha protects and promotes advertising at all levels of government through grassroots activities. The nationwide AAF network monitors advertising-related legislation on local, state and federal levels. AAF Omaha puts our members face to face with influential lawmakers and also encourages industry self-regulation as a preemptor to government intervention, when appropriate.

One of AAF Omaha’s national award winning programs is Meet the Pros, attended annually by more than 250 students, and involving more than 150 area professionals.  Meet the Pros is a two-day educational program designed to help college students learn more about the advertising industry, become better prepared for the “real world,” and meet area professionals.  Additionally, each spring the American Advertising Federation Omaha awards college juniors and seniors scholarships to area universities.  AAF Omaha awarded $15,800 in scholarships this year.  For more information on AAF Omaha educational programs visit www.aafomaha.org .

AAF Omaha, founded in 1906, as the Omaha Federation of Advertising (OFA), is considered the unifying voice of advertising in the Omaha/Council Bluffs metropolitan area.  The professional association is made up of more than 330 members, and represents corporate advertising, agencies, marketing, media, printing, suppliers, academia and other advertising and public relations professionals.  As advocates for the rights of advertisers, we educate policy makers, the media and the general public on the value advertising brings to the well being of our community and the economy.

www.aafomaha.org

2013 AAF Omaha Scholarship Winners Announced

Tuesday, May 28th, 2013
Posted by Teri Hamburger | No Comments

2013 scholarship winners (2) 

American Advertising Federation Omaha Awards

Scholarships for 2013-2014 School Year

 (Omaha, Neb. – May 22, 2013) – American Advertising Federation Omaha (AAF Omaha), formerly the Omaha Federation of Advertising, announced winners of the 2013 AAF Omaha Scholarships.  In 1987, AAF Omaha established two scholarship funds to honor students attending CreightonUniversity, University of Nebraska at Omaha, University of Nebraska-Lincoln and University of Nebraska at Kearney.  For the second year, in addition to already established scholarship funds, AAF Omaha is administering two Richard Holland Advertising Scholarships to students attending college, design and trade schools in the Omaha/Council Bluffs metropolitan area. 

“Offering scholarships is just one way our organization can help foster the growth of the advertising industry,” said Kerry Heinrich, AAF Omaha’s president.  “AAF Omaha takes great pride in supporting the industry’s future leaders by helping students pursue careers in advertising, marketing, graphic design and communications.”  AAF Omaha is able to award a total of $15,800 in scholarship funds to outstanding area student members this year. 

Eligible students must have completed the first semester of their junior year as an advertising, graphic design, marketing or communications related major and show great interest in the field of advertising.  Selection criteria includes academic performance of a 3.0 grade point average or above and participation in extracurricular activities, including AAF student advertising club involvement such as the Meet the Pros educational conference hosted annually by AAF Omaha. 

AAF Omaha is pleased to award four $2,000 scholarships to the following students: 

  • Cierra Calfee, The CreativeCenter
  • Helen Watkins, The CreativeCenter
  • Emily Slattery, University of Nebraska at Kearney
  • Christine Dunn, University of Nebraska at Omaha 

$1,400 scholarships will be awarded to the following two students: 

  • Emily Butz, CreightonUniversity
  • Carrie Hausman, CreightonUniversity 

$1,000 scholarships will be awarded to the following five students: 

  • Travis Stewart, University of Nebraska at Kearney
  • Julie Gates, University of Nebraska at Kearney
  • Elizabeth Starr, University of Nebraska at Kearney
  • Danyelle Stephenson, University of Nebraska at Omaha
  • Sydney Williams, University of Nebraska at Omaha 

For more information on the AAF Omaha scholarship programs, visit www.aafomaha.org or contact our office at 402.561.6625. 

With more than 330 members, the American Advertising Federation Omaha is the unifying voice for advertising in the Omaha/Council Bluffs metropolitan area.

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